BEHAVIOUR CHANGE COMMUNICATION

BCC STEPS
 State program goals
 Involve stakeholder
 Identify target populations
 Conduct formative BCC assessments
 Segment target populations
 Define behavior change objectives
 Analyze feedback and revision
 Design BCC strategy and M & E plan
 Evaluate
 Implement and monitor
 Develop communication products
 Pre-test
 DATA SHEET
 VILLAGE : BIR GANJ (Not Real)
 Population : 800
 Men : Women :: 290 : 320 (190 CHILDREN < 14 Yrs)
 HIV/AIDS : over 80% of population
 AWARENESS : MINIMAL

BCC
 TARGET population : PREGNANT MOTHERS, WOMEN >14 TO 55 Yrs, Infected
and people providing services.
 Formative assessment Done
 Chances of the spread of disease : very high
 Local health officials incorporated
 Local self government involved
 IEC material ready
 Follow up actions decided
BCC OBJECTIVES
 Increased safer sexual practices (more frequent condom use, fewer
partners)
 Increased incidence of healthcare-seeking behavior for STIs, TB and
VCT (for example, calls or visits to facilities)
 Increased use of universal precautions to improve blood safety
 Increased blood donations (where appropriate)
 Improved compliance with drug treatment regimens
 Adherence by medical practitioners to treatment guidelines
 Increased use of new or disinfected syringes and needles by IDUs
 Decline in stigma associated with HIV/AIDS
 Reduced incidence of discriminatory activity directed at PLHA and
other identified high- risk groups
 Improved attitudes and behavior among healthcare, social service
and other service delivery workers who interact with PLHA, SWs,
IDUs and other marginalized groups