Professional Documents
Culture Documents
Business Communication
Business Communication
Messages
• Hasty generalizations
• Circular reasoning
• Attacking the opponent
• Oversimplification
• Cause and effect assumptions
• Faulty analogies
• Illogical support
Copyright © 2010 Pearson Education International Chapter 10 - 16
Reinforce Your Position
• Powerful words
• Figures of speech
• Right timing
• Getting attention
• Building interest
• Increasing desire
• Motivating action