Professional Documents
Culture Documents
DC Members:
Dr. Sanghamitra Bhattacharyya (Guide)
Dr. L.S.Ganesh (Chairman)
Dr.T.J.Kamalanabhan
Dr. C. Rajendran
Dr. K .N. Satyanarayana
Dr. Debashis Acharya
Contents
Definition of Emotional Contagion
Occurrence of Emotional Contagion
Rationale of Emotional Contagion
Literature Review
Work done in the past year
Objectives of the study
Conceptual Framework
Research Propositions
Proposed Plan of Action
1st DC Meeting, 1 V.Vijayalakshmi MS04D011 De 2
9th July, 2005 partment of Management Studies, IIT Madras
What is Emotional Contagion?
Automatic, unintentional,
to consciousness.
Emotions drive
Psychological
people
Climate is influential
to action
Raison d'être-
State of infancy
in India
Marketing
and
Groups and Teams Customer
Relations
Literature review
Pugh (2001)
Studies how employees feel and how they act
towards customers and also about how employee
actions make customers feel, and how this influences
what customers think about the organization.
Literature Survey
• Composition of teams
Neuro -
•Nature of job tasks
Linguistics
•Cohesiveness
Programming
Applying
Development of a multi-dimensional EC
Scale applicable to the Indian Context