Professional Documents
Culture Documents
Profit 47.55
Profit 21400
TARGET CUSTOMERS
Students of International Management
Centre.
The Faculty Members of International
Management Centre.
The product has been designed keeping in
mind the taste and preferences of the Target
Customers and also the Institute.
Promotion
The Brand “TANTRA” which is used for the
IMC T-Shirt is an established and reputed
brand which is very popular especially
among the Youth.
So an extensive promotion campaign is
not required regarding the brand name.
But for the customized T-Shirt which
would be introduced in the Institute, the
following promotional methods are used.
Advertisement of T-shirt
Pamphlets.
Handouts.
Free distribution of Wrist
Bands.
Through IMC community in
Orkut.
Free SMS from Ways to SMS.
For the first time ……
Branded Product
Comfort
Superior Quality Material
Suits the taste of youth
Reasonable Price