LECTURER : DR MARDZIAH HASHIM PRESENTED BY : MOHAMMED ABDULRAHMAN AL KEBSI AMMAR AMIERUL ZAHBA

Outline
Introduction Company Founder Company history Core Business Business Model IT Application Success Story Awards Lesson Learnt

INTRODUCTION

YouTube is a videosharing websit e on which users can upload, share, and view videos

Three former PayPal employees created YouTube in February 2005

In November 2006, YouTube LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google.

History of YouTube

COMPANY FOUNDER 
Founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal 
Chad Hurley, one of its co founders, serves as the CEO with its other two co founders Steven Chen, CTO, and Jawed Karim, Advisor. 

Hurley studied design at Indiana University of Pennsylvania, while Chen and Karim studied computer science together at the University of Illinois at Urbana Champaign.

COMPANY HISTORY 
The domain was activated on February 15, 2005, and 23 April was the first video uploaded, Me at the Zoo ("I at the zoo ')  By December 2005 YouTube official launch, 8 million videos watches a day. 
Alexa ranks YouTube as the third most visited website on the Internet, behind

COMPANY HISTORY 
YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California.  YouTubeÑs current headquarters is in San Bruno, California  The choice of the name www.youtube.com led to problems for a similarly named website, www.utube.com. The owner of the site, Universal Tube & Rollform Equipment, filed a lawsuit against YouTube in November 2006 after being

SUMMARY
Type Founded Founder Headquarters Area served Key people Subsidiary, limited liability company February 2005 Steve Chen, Chad Hurley,Jawed Karim 901 Cherry Ave, San Bruno, California, United States Worldwide Chad Hurley (CEO) Steve Chen (CTO) Jawed Karim (Advisor) YouTube LLC (2005±2006) Google Inc. (2006±present) Broadcast Yourself 24 languages across 23 countries

Owner Slogan Languages

CORE BUSINESS 
YouTube core business is online video sharing, online entertainment, and online community  YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent and more than 2 billion videos viewed in May 2010.  Reached an agreement with MGM, Lions Gate Entertainment and CBS, allowing the companies to post full length films and television episodes on the site, accompanied by advertisements in a section for US viewers called "ShowsÒ  YouTube has become a big marketing operation for businesses and there are even entrepreneurs who are creating marketing agencies just to help other businesses gain exposure from YouTube using viral video strategies.

BUSINESS MODEL
Growth Strategy Market Segment Value Proposition

Value Chain Structure Revenue Model

Competitive Strategy

BUSINESS MODEL
Growth Strategy
‡YouTube made its name by giving users the power to put their videos on the web. It opened the door to millions of people who might not have had the means or the technical ability to host a video online. ‡In recent years, YouTube has moved away from this model and is embracing professional video as the engine for growth. ‡A new set of services, like Ustream or Justin.tv, has popped up to enable users go one step further and stream live video online. YouTube has streamed live events several times in the past, so the technology and the tools to use it are already in place. YouTube aim to continue growth through its innovative technology development that can breach the gap of accessibility limitations

Value Proposition

To upload, to watch, and to share originally-content videos, beyond that it became a place of entertainment ‡ Quick streaming ‡ Easy and nice interface

BUSINESS MODEL
‡ YouTube¶s Competitor :Hulu, Metacafe, DailyMotion, Free Tube Online TV and etc ‡ Introduce YouTube Video Editor ± Easy for users to edit their video by using YouTube ‡ Share link via Twitter, Facebook, email and etc ‡ Competitive Technology advancement such as:Leanback, Comment Search, Insights for Audience, Feather, 3D videos, 4k videos

Competitive Strategy

BUSINESS MODEL
‡ Youtube get most of its revenue from advertisement and partnership deals. ( CBS,BBC, Sony Music Group, Warner Music, NBA and etc. ) ‡ As a subsidiaries of Google, Youtube received funds from Google Corporation. ‡ YouTube has advertisements on its website and, occasionally next to videos. Advertisers sponsor video contests and other things for the YouTube community can participate in which generates revenue for YouTube. YouTube also uses Google AdSense which you can learn about through Google.

Revenue Model

Understand Youtube

Register/Create an account

Value Chain Structure

Subscribe to video or channel

Explore/ Browse the video

Upload/Share video

BUSINESS MODEL
‡ Unlimited age. ‡ The team developed a market segmentation based on behavior, incorporating key factors such as the purpose of the visit (entertainment, watching TV, discovering new music, how-to, or education) and the length of time visitors have to devote to YouTube on a particular session. ‡ Using data YouTube already owns on videos surfed, how much time is dedicated to each page by a particular user, the amount of time in any given session by each user and as well other metrics, the team segmented users by behavior and then developed approaches that advertisers could use to reach each segment.

Market Segment

YOUTUBE IT APPLICATION
Key in your desired video you want to watch OR Sign in if you already a member or create new account

*Viewers can watch videos even if they are not YouTube members

Upload your video to share with people around the globe

‡YouTube allow users to upload their videos, and share them to their profile in Facebook, Twitter, Reader, and Orkut ‡YouTube give users the opportunity to upload their videos directly from their hand phones and users can upload their videos using the advance video upload ‡YouTube provide information about legal issues that users can refer to when uploading

Browse YouTube videos or channels

YouTube allows users and viewers to navigate through their tremendous video categories and channels

Share video, like or dislike current video, and even write a comment on that particular video

YouTube Mobile Application

IT APPLICATION
Technology ‡ Video Technology
A. B. C. D. Playback Technology Uploading 3D video 4K Video Platform Caption YouTube Content ID System Content Verification Program Audio ID and Video ID Copyright Complaint Webform

‡ ‡

Accessibility
‡ ‡ A. B. C. D.

Content management

CONÑT.
‡ YouTube APIs and Tools
A. B. C. D. E. F. Data API Player APIs Custom Player Widgets YouTube Direct Developer Dashboard

SUCCESS STORIES
In, 2006, YouTube videos accounted for an estimated 60% of the online viewing market. And over 100 million videos were being watched daily and over 65,000 videos were being uploaded each month. in 2010 YouTube claims that they are getting more than two billion views a day with 24 hours upload every minute YouTube is one of the world's fastest growing websites. Its popularity stems from its natural creation to turn average people into celebrities like, David after Dentist, Tay Zonday, and Michael Agrusso

In less than two years YouTube have generates revenue from 0$ to 1.65$ billion dollars.

CONÑT

12-year old Greyson Chance was the surprise star of his sixth grade talent show in Oklahoma when he performed a Lady Gaga tribute in his school gym before a few hundred people. But on YouTube he's now been watched more than 30 million times

Justin beiber two years ago was singing on his couch, Beiber s mom was Eager to share her son's talent with their family, she uploaded some videos on YouTube for hope he would win a record deal, he won a record deal with ashure, and he become a superstar with his hit song Somebody to Love With two million albums sold.

YOUTUBE PARTNERS SUCCESS STORIES 
Demand Media brings together writers, editors, experts and filmmakers to create informative content and develop online communities around a wide range of topics from healthy lifestyles to adventure travel to learning how to manage your personal finances  In early 2006, the same year the company was founded, Demand Media launched their first YouTube channel in hopes of driving brand awareness and revenue for their new how to website.  Since YouTube's Partner Program they have launched over 20 YouTube branded channels housing more than 150,000 videos to support their owned and operated media brands including eHow.com, LIVESTRONG.COM, and Golflink.com, as well as niche sites like Greencar.com.  Subscribers to Demand Media's YouTube

In 2006 YouTube was awarded The Best Invention Of the Year by Time Magazine

AWARDS

YouTube was awarded a 2008 George Foster Peabody Award and cited for being "a 'Speakers' Corner' that both embodies and promotes democracy.Ò

Entertainment Weekly put YouTube on its end of the decade, "best of" list

In 2009 YouTube was awarded a Peabody award

YouTube is the fourth most visited website in the world

LESSON LEARNT 
YouTube serves as a community video sharing website that encourages creativity, openness, and freedom of speech to all people globally, also serves as a knowledge base website that enable people to view tons of knowledge related content  YouTube broad consumers accessibility can serve as an advertisement platform that can promote your businesses, products, and services no matter how big or small