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 Tata Steel: A Pioneering Enterprise

Tata Steel established in 1907 as a

Greenfield project in eastern India

Founded in the vision of Jamsetji Tata, a

true nationalist

Corporate Social Responsibility in Indian

industry traces its roots from him.

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 Jamsetji Tata: A Visionary Ahead of His Times

Laid foundation of Indian industrialisation

Laid foundation for scientific development

in India

Set up J N Tata Endowment for Education

In 1902 advised that modern civic

amenities to be provided for workers when
steel plant was still being constructed.

Undertook affirmative action not mere

charity

“In a free enterprise, the community

is not just another stakeholder in
business, but is, in fact, the very
purpose of its existence.”
J N Tata
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 A Vision Translates Into Tradition

“Let industry established in the countryside ‘adopt’ the

villages in its neighbourhood; ...it is also clearly in the
interests of industry that surrounding areas should be healthy,
prosperous and peaceful.”
J R D Tata, Chairman, Tata Group 1938- 1993

“I do believe that we, in the Tata Group, have held a view and
sense of purpose that our companies are not in existence just
to run our business and to make profit but that we are
responsible and good corporate citizens over and above our
normal operations”
Ratan N Tata, Chairman , Tata Group

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 CSR: Part Of Genetic Code

Implementing these principles over 100 years are

part of organizational development

1912 - 8 hour workday

1916 - Social Welfare Scheme launched for employees
1920 - Leave with pay
1934 - Profit Sharing bonus
1934 - Tata Steel responded to earthquake in its Bihar
province with relief supplies
1951 - Planned family norms promoted at community
level
1970 – Included Corporate Social Responsibility in
its Articles of Association
1958 - 225 acre Jubilee park created for the citizens of
Jamshedpur
1979 - Launched concerted rural development
initiatives

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 Genetic Code: A Unique Identity

It has shaped its heart, mindset and business

processes
1995- Tata Business Excellence Model - makes
sustainable growth a priority and has
included this in its Key Enterprises Process
1999- Tata Code of Conduct - mandates good
governance ethical behaviour by
organizations as well as each
and every employee
1995- Tata Council for Community Initiatives –
provides the superstructure for CSR efforts
across the Group
2003- Tata Index for Sustainable Development - a
CSR measure adopted across the Tata
Group

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 Upholding Global Commitments

Committed to national and global CSR

principles

First signatory to UN – Global Compact

Founder member of the Global

Business Coalition on HIV/AIDS

Member of the Global Reporting Initiative

Board

First Indian company to publish Corporate

Sustainability Report as per G R I guidelines

Member of International Iron & Steel Institute

Project Group on Sustainability Indicator for
Steel

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 Corporate Social Responsibility Policy

“Tata Steel believes that the primary

purpose of a business is to improve the
quality of life of people.

Tata Steel will volunteer its resources,

to the extent that it can reasonably
afford, to sustain and improve a healthy
and prosperous environment and to
improve the quality of life of the people
of the areas in which it operates.”

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 From Tradition To Process

Areas of Impact
Environment

Employee Relations

Stimulating Economic Growth

Civic Amenities & Community Service

Population Management

Sports and Adventure

Health for All

Relief During Natural Calamities

Education / Arts and Culture

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 Environment

Conserving Nature for Future

Generations

All production units certified to ISO

14001
Town Services certified to ISO 14001

Planted -”thousand trees for thousand

days” - as a millennium gift for future
generations. The eventual count was
1.6 million

20% reduction in consumption of raw

materials in the past five years

100% treatment of waste water,

discharged upstream from point of
collection

Greening of Supply Chain

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 Employee Relations

Many landmarks in Labour Welfare

1915 Free Medical Aid to all employees and

dependent family members
1917 Welfare Department set up
1956 Joint Consultation instituted with Union
Management Agreement
1990 Incentive for Higher Technical Education
2001 Family Benefit Scheme
2003 R D Tata Technical Education Centre
2003 Initiated process for SA 8000
certification
2004 Completed 75 years of Industrial
Harmony
2004 Inserted clause against Sexual
Harassment in the Works Standing
Order

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 Stimulating Economic Growth

Continuously augmenting Town infrastructure to

promote business growth

Tata Steel and its subsidiaries provide business

opportunities to ancillary units

Institutions such as National Institute of

Technology, R.D.Tata Technical Education Center,
and Savak Nanavati Technical Institute provides
technical and job oriented training

Promoting rural economy through natural

resource management, micro financing and credit,
and training for gainful employment

Tate Steel caters to over 600 villages and several

company towns, in the provinces of Orissa and
Jharkhand

Creating a ripple effect across towns and villages

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 Civic Amenities and Community Service

“Be sure to lay wide streets planted with shady

trees, every other of a quick growing variety. Be
sure that there is plenty of space for lawns and
gardens. Reserve large areas for football hockey
and parks. Earmarks areas for Hindu temples,
Mohammaden mosques and Christian
churches.”
JN
Tata,1902

Created Town Services, Community Development &

Social Welfare Department, and Energy and
Environment Cell

Today, also responsible for environment

management, family initiatives, medical services,
emergency fire services, airport, mobile medical
services, sports facilities, libraries, education
centers...

Services have grown to cover 700,000 beneficiaries

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 Population Management

Jamshedpur leads in demographic indices and

maternal and child health in the country

Shares planned family norms with employees and

non-employees through Family Initiatives
Foundation

Extension programs have empowered the

community to sustain initiatives

Provides free Reproductive Health Services to over

2,000,00 women from urban & rural areas each year

Ensures 98% immunisation coverage in the city of

Jamshedpur

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 Sports & Adventure

Promotes Sports as a way of Life

Sports Department
Tata Steel Adventure Foundation
Tata Football Academy
Tata Archery Academy

30-acre J R D Tata Sports Complex

Organizes sporting events for employees and
community year round
Promotes sports in schools
Employees include 20 Olympians, over 100
international sports persons
India’s first woman to scale Mount
Everest

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 Health for All

Health care facilities open to employees and non-

employees

850-bed hospital, two super dispensaries and nine

dispensaries in Jamshedpur

Mobile medical units reach out to rural and semi

urban areas

Health Centers based in villages and

communities. Supports alternative remedies such
as ayurveda, naturopathy, homeopathy, etc

Supports Blood Bank, specialty hospitals for

tuberculosis, eye care services, cancer, etc

Taken “Lifeline Express” seven times to remote

parts of rural India

Partner for Child Survival, Smile Train, Polio and

Water and Sanitation projects
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 Relief during natural calamities

Immediate relief with materials and

help during natural calamities

Relief followed by long-term

rehabilitation programmes

Employees have contributed their

wages towards relief and
participated in relief work

Constructed schools and shelters

after recent super cyclone in Orissa
and earthquake in Gujarat

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 Education

Jamshedpur is a centre for excellence

in education

Three primary schools, six high schools and

one college run by the company

312 private schools and 171 “balwadi”

schools assisted by Tata Steel

Jamshedpur has among the highest literacy

rates in the country

Instituted Dr J J Irani Education Excellence

Award

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 Arts and Culture

Patron of Art and Culture

Contributed to setting up of National

Centre for Performing Arts, Mumbai

Tribal Culture Centre set up for

preservation and promotion of
indigenous art and culture

Supports cultural institutions in

Jamshedpur and outlocations

Promotes rural arts and crafts

“Art in Industry” camps

One of the oldest and finest collection of
India’s masters and contemporary Indian
art

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 Vision 2007

Global Goals and Social Commitments

Tata Steel plans to augment capacity from 4 million to 10 million

tones per annum

Grow from a domestic player to a global enterprises

All in line with ethos of creating value for the nation, without
compromising on the ability of future generations to meet their
needs.

Sets aside 12-14% of PAT for welfare

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 “We generate wealth for the people. What
comes from the people must, to the extent
possible, therefore get back to the people.”
- Bharat Ratna, J R D Tata

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