IMPACT OF KINDLE ON LEARNING HABITS

GROUP D03

Ayushi Pensalwar Shikha Goyal Mahesh Nair Raghav Sharma Abhishek Roy
OBJECTIVES & MANAGEMENT PROBLEM
Management Problem
The client (GIM) wants to assess how the provision
of Kindles has impacted the learning habits of GIM’s
First year students.
Objectives
• To evaluate whether the introduction of kindle has
aided the learning of the students
• To see if the resources are easily accessible by
students on kindle
• To identify the bottlenecks with kindle usage in
day to day life
LITERATURE REVIEW
Gardener, L. (2011). A Kindle in the Classroom: E-Reading Devices and Reading Habits. Language Arts Journal Of
Michigan, 27(1). doi: 10.9707/2168-149x.1832
Overview
• E-Reading becoming a phenomenon in the last
two decades
• Physical reading material making digital
transition with scholarly journals, newspapers,
magazines being available online.
• Handheld e-reading devices offering unique
blend between the computer and the book
• Amazon Kindle praised as being the most book-
like of them all
• So a research was conducted to see the effects
of Kindle of the new habits
1
Results
• Received mixed results
• Some readers admired kindle for their
convenience, affordability, and accessibility
• Some criticized for their complicated features,
cause of eyestrain, and irritation.
• Some researchers-taking a more educational angle-
fear that the increasing use of kindle devices will
cause users to merely "skim" rather than read and
will cause reader distraction rather than knowledge
absorption or contemplation.
LITERATURE REVIEW 2

Dennis T. Clark, Susan P. Goodwin, Todd Samuelson, Catherine Coker, (2008) "A qualitative assessment of the
Kindle e‐book reader: results from initial focus groups", Performance Measurement and Metrics, Vol. 9 Issue: 2,
pp.118-129, https://doi.org/10.1108/14678040810906826

Abstract
• Assess initial user perceptions and use of
Amazon's Kindle e‐book reader.
• 36 participants were provided with a Kindle
e‐book reader and $100 to spend at Amazon.
• After one month of use focus groups were
conducted to elicit user feedback, experiences,
first impressions.
Results
• Overall interest in the Kindle as a basic reading
device for fiction.
• Use in an academic setting is limited due to
content availability and licensing issues, graphic
display capabilities, organizational issues, and its
prohibitive cost.
METHODOLOGY
Experimental
Research
• Control Group: PGP 2 – HCM
• Experiment group : PGP 1- BDA and HCM
• Sampling : Random Sampling. Questionnaire
sent to entire batch. Anyone can choose to
reply or not. High chance of Sampling error
• Sample Size: C- 60, X- 120
Focused
Group
Discussion
• Students from similar backgrounds
were selected randomly are asked to
discuss on the topic of whether Kindle
has an effect on learning habits
• Number of participants: 06 and a
moderator`
 FOCUS GROUP DISCUSSION
• Students from similar backgrounds were selected randomly are asked to discuss on the topic
of whether Kindle has an effect on learning habits
• Number of participants: 06 and a moderator`

“Pen and paper are the best things to use”

“If it is impacting my grades then why will I use it”

“I thing something like IPad would better serve”

Inconvenience
• Kindle is difficult to use, slow
and time consuming
• Difficult to read 400-500
pages in Kindle
• Problem in navigating through
pages while solving case
studies
• Bad user interface
• Can’t increase font size
• Can’t perform online search
Convenience
• Portability
• Strong battery life
• Can be used to carry many
textbooks at a time
• Open book exam- easy to search
specific words e.g. Law exam
• Supports PDF files
Kindle vs Laptops vs textbook
• Would prefer eBooks but
Kindle is not user friendly
• It does not provide online
search facility while studying
• Can access only a single
document at a time
• Calculators inbuilt in laptops
not in kindles
Result
• 83 % of the participants believe that
providing kindle was not a good step
• Laptops would be preferred over kindles
• Ease of use and convenience is
important for studying
• Text books are always the first choice of
studying
• Laptops provide better features in
eBook learning
EXPERIMENTAL RESEARCH ANALYSIS

Null Hypothesis: There is no significant difference between weighted average values of students using Kindles and students
using text books
Result: The test result shows that significance value is .080, which is less than .15 . Therefore, we reject the null hypothesis
i.e. There is a significant difference between the learning habits of students using Kindle and the students using text books.

Paired Samples Statistics

Mean N Std. Deviation Std. Error Mean

PGP2_WEIGH 3.45700 6 .447320 .182617

Pair 1
PGP1_WEIGH 2.39750 6 .818532 .334164
Paired Samples Correlations
N Correlation Sig.
Pair 1 PGP2_WEIGH & PGP1_WEIGH 6 -.722 .105
weighted Average Paired Samples Test

PGP1 PGP2
Paired Differences t df Sig. (2-
1.729 3.557
tailed)
2.157 3.900
Mean Std. Std. Error 85% Confidence Interval
3.586 2.971 Deviation Mean of the Difference
1.871 4.029 Lower Upper
1.771 3.271 Pair 1 PGP2_WEIGH - 1.059500 1.182847 .482895 .238886 1.880114 2.194 5 .080
PGP1_WEIGH
3.271 3.014