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  • Case Study: Senheng Electric SDN BHD

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    Muhammad Aizat Rosli
    96 views4 pages
    This case study analyzes Senheng Electric Sdn Bhd. A SWOT analysis found strengths in the company's popularity, quality, product range, and environmental friendliness, but weaknesses in high prices and limited sales staff. Opportunities exist in growing demand and loyalty, while threats include competition, taxes, and less innovative competitors. A consumer trend canvas examined market trends. The case study concludes with an analysis of Senheng Electric.

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    This case study analyzes Senheng Electric Sdn Bhd. A SWOT analysis found strengths in the company's popularity, quality, product range, and environmental friendliness, but weaknesses in high prices and limited sales staff. Opportunities exist in growing demand and loyalty, while threats include competition, taxes, and less innovative competitors. A consumer trend canvas examined market trends. The case study concludes with an analysis of Senheng Electric.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    96 views4 pages

    Case Study: Senheng Electric SDN BHD

    Uploaded by

    Muhammad Aizat Rosli
    This case study analyzes Senheng Electric Sdn Bhd. A SWOT analysis found strengths in the company's popularity, quality, product range, and environmental friendliness, but weaknesses in high prices and limited sales staff. Opportunities exist in growing demand and loyalty, while threats include competition, taxes, and less innovative competitors. A consumer trend canvas examined market trends. The case study concludes with an analysis of Senheng Electric.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    CASE STUDY :

    SENHENG ELECTRIC SDN BHD


    Prepared by:
    MUHAMMAD AIZAT BIN ROSLI(2016263964)
    MUHAMAD DANIAL IRFAN BIN ALHAMDU (2016263994)
    MOHAMMAD FAIZ BIN MOHD ZAMRI (2016263904)
    MUHAMMAD FAKHRI BIN TAJUDIN (2016)
    MUHAMMAD HAZME BIN ROSLAN(2016)
    SWOT ANALYSIS
    Positive Negative
    Internal Factor Strength Weakness
    - Popular and Reputable - High price not suitable
    - High Quality for poor people
    - Multiple choices - Not enough sales staff
    - Environmental
    friendly
    - Offer various types of
    electronic product
    - Provide installment
    External Factor Opportunities Threat
    - High demand - Competition with
    - Customer loyalty other company
    - Growing market - Taxation by
    government for
    products
    - Competitor have more
    innovative products
    Consumer Trend Canvas (CTC)
    CONCLUSION

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