Professional Documents
Culture Documents
◦ Many firms
◦ Firm size small
◦ Product differentiation limited
◦ Easy entry and exit of firms
◦ Close substitutes
◦ Cigarette, Detergent, Biscuits, Toothpaste
OLIGOPOLY
◦ Few firms in the market: Telco, Airlines, Beverage, News
Media, Big Tech, Auto Makers
◦ Large market shares
◦ Significant product differentiation possible
◦ Difficult to enter market; Patent or Capital Requirement
or strong dealer network or advertisement
◦ Interdependence: Price, Advertisement
◦ Cartel: OPEC
Duopoly Market
Two giants
Coke-Pepsi, Nagad-Bikash, Nike-Adidas, Netflix-Amazon Prime, Apple ios, Google Android
Can maximize profit by colluding or cooperating
Problem: Lack of Trust
How to determine Market Structure?
The Herfindahl–Hirschman Index (HHI) is a common measure of market concentration of an
industry
Formula: