BSPC Social Media

Campaign MAY 2019

Fundraising Goals
 Expanding number of donors (vs. amount in
donation)
 Increasing awareness of BSPC in the community
 Specific amount: $275,000
 We raised $250,000 last year
 Social Media Campaign Goal: $5,000
Why Social Media?
 Some donors might respond better to social
media appeals instead of donor letters
 It’s a convenient way to spread awareness
about our organizations and ask people to
donate
 Exponential exposure to potential donors
 Timeline
 May 5th-June 2nd (4 weeks)
 Teaser post so people
expect the fundraising
campaign
 2nd week of April
(like/share/comment if you
can)
 Everyone who is
participating will have a
designated week to post
(3 posts)
Timeline

1st Post -create your own post emphasizing why people

should donate/volunteer
-Everyone else and BSPC Like/Comment/Share

2nd and 3rd -Like/Comment and SHARE post from BSPC or Food
Post pantry FB (The exact time and date of the post will be
announced)
1 st Post: Personal
 Share why you think someone should DONATE to BSPC or
a specific program (COMPASS, Food Pantry,
Achievement)
 Personal experiences/Stories/Information about BSPC
 Posts with pictures/links/videos receive more
engagement
 Be sure to share the donation link with any post and
encourage donations
 Like/Share/Comment on each other’s personal posts
 Tag BSPC
 Examples
 A charitable donation is like an investment in a better world. Give now to
the Neighborhood Ministry Campaign to help prevent homelessness, ensure
food on family tables, and encourage student success.

 Neighborhood Ministries helps prevent homelessness, ensures food on family

tables, and encourages student success via after-school and summer
programs. If this work resonates with you, maybe you can contribute to this
campaign, and/or take time to amplify our message? The future deserves
our faith.

 Sometimes life feels so busy that I might collapse if I stretch another inch, but
imagining the ways others might be forced to stretch - choosing between
paying an electric bill or buying milk - our schedule seems a bit more elastic
than I'd thought. Our bank account does too. May the dimes and dollars
we’re able share with Neighborhood Ministries deliver improvement to the
lives of those who need it most. Can you contribute, too?
Some helpful statistics to use

HOUSING

• 54,000 Franklin County Households living in poverty now pay more

than half of their income for housing

• In 2017, a worker in Franklin County would have to earn $17.04

(more than double the minimum wage) an hour to afford the
market rent of $887 for a two-bedroom apartment for herself and
her

• Last year, Franklin County had 18,000 eviction filings, the highest in
Ohio

• More than 17,000 Central Ohioans are on the application list for a
rental subsidy

• In Franklin County, rents are rising at twice the pace of income.

 Some helpful statistics to use

FOOD INSECURITY

• As many as 1 in 4 children are unsure of where their

next meal is coming from.

• 1 in 7 people struggle with hunger

• From 2013-2015, some 764,000 households in Ohio

reported being food in Ohio reported being food
insecure
Some helpful statistics to use

AFTERSCHOOL CARE

• 8 in 10 parents say afterschool programs give them

peace of mind and help them keep their jobs

• Afterschool provides a solid return on investment.

Research shows that every $1 invested in afterschool
programs saves at least $3 by:
o Increasing kids’ learning potential
o Improving kids’ performance at school
o Reducing crime and juvenile delinquency

• Across our country, 1 in 5 kids are alone and unsupervised

from 3pm to 6pm. These are the hours juvenile crime and
victimization peak—and many parents are still at work
2 /3
nd rd Post
 We will send an email/alert out when our posts are
published so you can like/comment/share it
 Feel free to add your own thoughts and
comments when you share it.
Next Steps
 Click here to sign up for the week that you would
like to post
 Be aware of who else posts that week so you can
like/comment/share their posts
 If you don’t already, Follow/Friend BSPC’s page
and the other people in your week so you are able
to see and share their posts
 Thank you so much for your participation! With
your help, BSPC can reach out to more of our
community.
 Links
 Guidelines -
https://www.scribd.com/presentation/402662284/BSPC-May-
2019-Social-Media-Campaign/
 Donation Link – http://bspc.org/donate/
 Sign Up Sheet -
https://www.signupgenius.com/go/8050c4ea5ad2fa4f85-
may2019