Chapter 2: INFORMATIVE

COMMUNICATION
Learning Outcomes

At the end of the lesson, the students should be

able to:
1. convey ideas through oral, audio-visual, and/or
web-based presentations; and
2. create clear, coherent, and effective
communication/speech acts.
When people share knowledge about the world
in which they live in, they are participating in the
process of informative communication.
Informative speeches are designed to educate
audiences.
They answer questions about a topic, such as
who, when, what, where, why, how to, and how
does.
CHARACTERISTICS OF EFFECTIVE
INFORMATIVE SPEAKING

Intellectually Stimulating
Relevant
Creative
Memorable
Address Diverse Learning Styles
METHODS OF INFORMING

Description
Impersonal/Objective Description
Impressionistic/Subjective Description
Definition
Term
Genus/class
Differentiae
Comparison and contrast
Narration

Characteristics of Good Narration:

A strong story line
Use of descriptive language
Details that enhance the plot, characters,
setting, and events
Effective use of dialogue
Pacing that builds suspense
Demonstration
 Method of informing how something
is done
 Visual Communication

“A picture is worth a thousand

words.”
 UNDERSTANDING THE BASICS OF
VISUAL DESIGN
Keep it simple
Emphasize only key ideas
Show what you can’t say
Use close-up photographs and other images
Keep the number of images you present
manageable
Combine variety with coherence
Use large lettering
INFORMATIVE
PRESENTATIONS:
Delivery Methods
IMPROMPTU SPEAKING

Delivered without prior preparation

Presented without referring to notes of any kind.
EXTEMPORANEOUS SPEAKING

Rehearsed and planned ahead of time, but the

exact wording is not scripted and will vary from
presentation to presentation
Thoughts are prepared ahead of time, have
notes to prompt you, practice what you might
actually say
MANUSCRIPT SPEAKING

Used by politician and world leaders

Audience may feel ignored
MEMORIZED SPEAKING

 Speaker commits the entire speech to memory and then

presents it to the audience
 Has its advantages and disadvantages