Professional Documents
Culture Documents
Pipeline
Group 22 | Assignment 2
•Concept Screening
•Concept Scoring
CONCEPT •Concept Testing
SELECTION
•Product Specification
•Product Description
FINAL •Product Positioning
PRODUCT
2
CONCEPT GENERATION
Splitting Problems
4
Existing Defoamers
New Concept Defoamers
Combination of Existing
and New Product Concept
7
Mind Map of Combined Concept
8
Concept Generation
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10
There are several classification to eliminated concepts:
Redundant (R)
Foolish (F)
Vague (V)
Bridging Dewetting Contact with two opposite surface of the foam film
Mechanism Bridging Stretching foaming solid bridge and dewet the film foam from
Spreading Fluid the bridge and caused the film rupture
Active chemical Hydrophobic Silica Hydrophobic Silica can break the foam in aqueous
(Hydrophobic Wax system and non-aqueous system effectively
Ingredients) Amides
12
CONCEPT SELECTION
3.1 Concept Screening
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Concept Screening
1. Selection Matrix
2. Rate of Concepts
3. Rank of Concepts
4. Combining and Improving Concepts
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1. Selection Matrix 2. Rate of Concepts
No Criteria
+ : Concept is better than
1 Effeciveness the reference concept
2 Easy to use - : Concept is worse than
3 Environmentally friendly the reference concept
4 Cost 0 : Concept is as good as
5 Compatibility the reference concept
Rank of Concepts
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Rank of Concepts (2)
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Rank of Concepts (3)
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Combining and Improving Concept
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Concept Scoring
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Scoring Matrix
Rating
Criteria 1 2 3 4 5
Effectiveness of break the foam break the foam break the foam
break the foam break the foam
Chemical Active as in a very long in a moderate in a very short
in a long time in a short time
foam breaker time time time
Work Can work Work optimally
Can’t work in Work good in
Defoaming system adequtely in adequtely in in pipeline
pipeline fluid’s pipeline fluid’s
compatibility pipeline fluid’s pipeline fluid’s fluid’s
conditions conditions
conditions conditions conditions
in range 20oC in range 20oC in range 20oC in range 20oC in range 20oC
Temperature range
to 80oC to 100oC to 150oC to 170oC to 200oC
in range 6.8-
pH range in range 6.8-7 in range 6.8-8 in range 6.8-9 in range 6.8-10
7.5
Rp 90.000- RP 70.000- Rp 50.000-
cost per litre >Rp 110.000 Rp 50.000
110.000 90.000 70.000
uses moderate uses slight
Environmentally uses high toxic uses low toxic uses non toxic
toxic toxic
friendly component component component
component component 23
Concept Scoring
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3 Concept Selection
Let’s start with the first set of slides
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Concept Testing
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Concept Testing
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Concept Testing
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4 Final Product
Let’s start with the first set of slides
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Product Specification
and Description
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Specification Metric Unit Own Product
31
Category Characteristic Description Category Characteristic Description
Function Break Foam Effectively breaking foam Color Colorless Won’t cause any effect on
in little amount of dosage liquids
and time
Ingredients Fatty acid Defoamer’s surface active
Environmentally Harmless to nature and agent to lower surface tension
Friendly the environment Alcohol
m Dewetting carrier
Stretching
Retail Price Rp. 65.000,-/litre Affordable defoamer price for
Spreading-Fluid industries
Form Aqueous Can be easily used by Packaging Steel drum Steel drum is tough, reliant
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Product Positioning
Effectively 3 2 3 4
Compability 2 3 4 5
Withstand Extreme 3 3 3 3
Temperature
33
Product Positioning
Eco Friendly 1 1 4 5
Packaging 3 3 3 3
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Conclusion
36
Thank You!
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