A Presentation on

By-
Kanishka
Muskan
Pearl
 INTRODUCTION
• Limeroad is an online marketplace, owned by A. M.
Marketplaces Pvt Ltd. The company is based
in Gurgaon, Haryana.
• It is India's first women's social shopping website. It deals in
clothing and accessories for women, men and kids.
• The portal allows its users to create their own look on a virtual
scrapbook by using its products and also allows users to earn
from the scrapbook they create.
About Limeroad
Type of business Privately held company
Type of site E-commerce
(online shopping)
Available in English
Area served India
[1]
Founder(s) Suchi Mukherjee, Ankush Mehra
[2]
CEO Suchi Mukherjee
Parent A M Marketplaces Pvt Ltd
[3]
Alexa rank 1,198
Commercial Yes
Registration Required
Launched 2012
Current status Active
 BACKGROUND
• Limeroad was co-founded in 2012 by Suchi Mukherjee,
Manish Saksena and Ankush Mehra as a fashion marketplace
for women.
• The company’s name is inspired from Grand Trunk Road.
• LimeRoad opened its first offline store in Surat, Gujarat in 2018.
• In May 2014, Bollywood actress Neha Dhupia was appointed
as the style director of LimeRoad.
• It competes with e-commerce companies such
as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo,
Wooplr and Voonik.
 FUNDINGS
• In March 2018, The company raised a $ 30 million series C led
by Tiger Global, with other participation from Lightspeed
Venture Partners, and Matrix Partner
• Earlier, in May 2014, LimeRoad received the funding of US$ 15
million, led by Tiger Global, with participation from returning
investors Lightspeed Venture Partners and Matrix Partners
India.
• In October 2012, the company had secured a $ 5 million Series
A funding round, led by the same investors.
 PARTNERSHIP

• In December 2016, the company partnered with the Madhya

Pradesh Laghu Udyog Nigam, Government of Madhya
Pradesh to retail handloom and handicraft range of products on
its E- Commerce platform.
 THE GROWTH
• The traffic has been up 10x since April 2013
• 600+ vendors, up 10x since April 13 (50% unique to LimeRoad)
• India accounts for $200bn (21%) of global manufacturing of
lifestyle
• 5x orders since January 2014 v/s 2x marketing
• Mobile a/c for 60% transactions
• LimeRoad strives to make the visuals best placed to transcend
vernacular.
 ACHIEVEMENTS
Awarding
Year Award(s) Result
organisation

Coolest Start-up Business Today

2015 of the year
Won [

(India)

Infocom Woman
2015 of the Year - INFOCOM Won [

Digital Business

Unicorn Start-up
2016 Award
NDTV Won [

The Economic
2017 ET Startup Award
Times
Nominated
 REASONS FOR INVESTORS
• Quality of the team.
• Clear traction on metrics. LimeRoad has the highest in-session
engagement metrics in the country, and the only company in the
country with exploding unique visual user generated content.
• Clear alignment on vision- From the start our investors Matrix
partners and Light speed venture Partners shared our vision of
creating largest shopping platform for women in India
 OTHER ACTIVITIES
• In October 2016, LimeRoad was partnered with Goonj
(NGO) and Facebook to launch an initiative called Mission: One
Crore: Pledge a saree, Pledge a smile. The initiative was
started with the purpose to collect one crore sarees, which was
donated to the underprivileged women in the country.
 THE ROAD AHEAD
• Limeroad didn't disclose the team strength but is in the process
of expanding their teams mostly across technology and
sourcing.
• Regarding building a team, Such says, "People are our most
critical asset and we almost always look for people with a real
spike and with a strong can-do.
• Experience is secondary in a world where we are redefining the
rules every day.“
• Limeroad is on a mission to build the most extensive delightful
discovery platform with a focus on South-East Asia.
THANK YOU!