COMPETITION

 GROUP:
• TRAN THI PHUONG THAO
• TRAN THI MI DUNG
• HO PHUONG TRANG
• VU LAN ANH
OUTLINE

Argument and our Protection Incentive

Definition Conclusion
oppinion consumer progress
ARGUMENT

‘’Competition is not only the basic of

protection to the consumer, but is incentive
to progress.”

31st President of the United States

(August 10, 1874 – October 20, 1964)
DEFINITION

• Competition: The activity or condition of striving to

gain or win something by defeating or establishing
superiority over others.

• Protection consumer: the act of protecting consumer

or state of consumer being protected.

• Incentive progress: something that encourages a

person or enterprise to make them progress and
develop.
PROTECTION CONSUMER

• More varied choice of products :

Consumers get the opportunity to pick and choose the

products that they are interested, according the price,
demand, quality… of the products .
Example
PROTECTION CONSUMER

• Better quality of products.

Prices for a product can be the same or sometimes even
higher than the price offered before.
 Have the chance to choose the better quality products with
the same price.
Example
Honda launches the motorcycle market the
motorbike called Vison with advanced brake
technology.
To compete with honda, yamaha produced Janus
motorbike with more innovative brake
technology than Vision, moreover, yamaha also
developed a magnetic lock on this model and
electric gasoline spraying technology .
 Consumer can have the better quality product
with an certain amount of money.
 PROTECTION CONSUMER

• Better services especially after-sale services.

Quality can mean various things: products that last longer or work
better, better after-sales or technical support or friendlier and
better services. For the company, strong customer service can
lead to customer loyalty.
Companies may have incentives to customers as : Souvenir gifts,
write thank customers or give incentives for loyalty
Example

For the domestic market Big C and Vinmart

are competing so there are many incentives
offered to private customers as Christmas
holidays will reduce the percentage of its
goods.
PROTECTION CONSUMER
• Voice of customer
Voice of customer data is critical to the growth of your business.
Collecting customer feedback through surveys, interviews, focus groups and social listening can
help you uncover areas where your company fails to deliver on customers’ expectations. You can
then use this feedback to make your product better, create more compelling marketing copy and
deliver an improved customer experience.
Currently in provinces across the country have associations Assembly standards to protect the
interests of consumers in order to ensure the optimum benefits of the basic practical and user
Vietnam.
Example

Joint-stock company Masan Consumer has succeeded in making

the chutney chin rubber of very good quality, but consumers still
reflect on the shape of the bottle is still not convenient because
there is no room to open convenience should close here they
negate and give out new models and no longer difficult to open
the bottle as before
INCENTIVE TO PROGRESS

• Technology: More automating and modernizing the

process of producing.
The technology increasingly is improved. Raising
productivity, profit and competition. In order to Delivery
products at reasonable prices to customer, thereby
improving the living standard of population and help
national economic growth.
Example
• In 2009, TH true milk was born. In order to compete with local and
long-standing rivals such as Vinamilk, Mocchau, ... and rival
suppliers, TH true milk has come a new and different turning point:
• Importing cattle from abroad (New Zealand…) on dairy farming.
• The system of farms with large scale breeding model
• The robot's milk production line is applied for the first time in food
processing in Vietnam, automating all stages, allowing to ensure
the integrity of the product throughout the regulation. Overall
production lines are controlled by the latest software in the world
in the dairy industry TPM, TQM ...
 Customers are assured of product quality
 Company minimizes human resources and
working time.
 More productivity.
INCENTIVE PROGRESS
• Developing the customer service
Company can give higher standard and information about
the product .
The company can understand more about customer
needs and tastes.
It is the motivation to develop, find new things, and
improve the company's limitations.
Through the development of customer service, it
shortens the distance between the company and the
customer.
Example
Grab:
Customer service attitude is enthusiastic and
customer evaluate them through the application.
Meet the needs of customers: the emergence of Grab
interlinear, Grab interprovincial, Grab food,…
Discount codes, incentives from each period,
holidays, ..

The brand is more popular, it gains more brand

loyalty of consumer ,….
INCENTIVE PROGRESS
Labour skill

Many people believe that competition serves only the

benefits of customers, but it also motivates the
development of employees' skills.
Competition forced businesses to offer higher quality
products to meet the changing needs of consumers. To
do so, enterprises must apply new scientific and
technical achievements in the process of production
and business, strengthen the management and
improve the skills of workers ... thereby making
enterprises increasingly developing more.
INCENTIVE PROGRESS

• Marketing and Advertising

Competition requires businesses to develop marketing
starting from market research to identify market demands
from which to make business decisions to meet those needs.
In addition, businesses must improve the service activities as
well as promote advertising, promotion and warranty
 CONCLUSION

• Competition brings lots of benefits, especially the benefits for consumers. The manufacturers
must find out the ways to make higher quality and more eye-catching products with lower
cost and higher technology to meet the tastes of consumers.