BRAND

MANAGEMENT
SUBMITTED BY: SUBMITTED TO:
NIDHI AGARWAL DR. PADAM BHUSHAN
VALID PROGRAMME:
TEJASWINI SINGH PANWAR BBA
SEMESTER:
6TH
NEWS RELATED TO MARKETING
Kymco enters the Indian electric scooter market with
22 motors
• Taiwanese scooter maker Kymco today announced it's entry
into the Indian market, roping in 22 Motors, an electric
scooter start-up from Delhi as it's partner. The two firms are
equal partners in this venture and have tied up because think
they have complimentary objectives and expertise.
• In a unique strategy, the company will bring in it's Ionex
battery swapping solution first. This tech will be incorporated
into the Flow electric scooter currently in sale in India by 22
Motors.
Amazon is testing a Hindi interface for its mobile
website in India

• Amazon is betting big on India. And as a part of its efforts to

connect with the next 100 million users in the country in the
coming five years, the e-commerce giant has started testing a
website, wherein the interface features text in Hindi.
• Meanwhile, Amazon Pay has acquired personal assistant
platform Tapzo, in a bid to widen the scope of its payments
option in India. The part-cash and part-stock deal is valued at
around $40-45 million. Following the acquisition, Tapzo co-
founders Ankur Singla and Vishal Pal Chaudhary will join the
Amazon Pay team in India to help build the platform. Tapzo
allows users to aggregate nearly 40 apps including Amazon,
Ola and Uber in a single space.
India’s Paytm acquires local hotel-booking platform
NightStay

• India-based payment and ecommerce firm Paytm has

introduced hotel bookings on its platform as it acquired local
hotel-booking app NightStay. Paytm plans to invest 500 million
Indian rupees (US$70.1 million) to scale up its travel business.
• The company has partnered with more than 5,000 hotels
across the budget, luxury, and business segments and wants
to reach an inventory of 2 million hotels and alternative
accommodations globally by 2020.
BookMyShow to sell IPL tickets exclusively for four
franchises
India’s leading ticketing platform BookMyShow (BMS) has tied
up with four teams of the Indian Premier league (IPL) as their
exclusive ticketing partner, allowing the platform to corner 50%
of the entire ticket inventory for IPL 2019.

Albert Almeida, COO - Live Entertainment, BookMyShow, said,

“We are excited to continue our association with the leading
teams at IPL this year too... With IPL 2019, we look forward to
upping the ante and providing a great seamless experience for
the millions of fans right from the time they log onto our
platform and until they leave each venue.”

BookMyShow said it will focus on engaging with cricket fans

across various online and offline campaigns throughout the 12th
edition of IPL, which is scheduled to kick off on March 23.
Star India launches star sports1 Bangla

Sports broadcaster Star Sports has announced the launch of Star

Sports1 Bangla, a dedicated sports channel for sports fanatics in
their very own language; Bengali. The channel launch is in-line with
Star Sports’ commitment to foster a multi-sports culture in the
country while bringing fans closer to the sporting ecosystem.

Star Sports1 Bangla will bring fans across West Bengal closer to
their favorite sports and heroes. The channel has a rich calendar of
sports – starting with the VIVO IPL 2019, moving into the most
anticipated event of the year ICC Cricket World Cup, VIVO
Pro Kabaddi Season 7 and the Hero ISL. The channel would provide
curated Bengali content localized to various franchise like Kolkata
Knight Riders, Bengal Warriors, ATK, East Bengal and Mohun Bagan.
Hul’s kumbh dip in troubled waters

• Ad campaign faces flak; #BoycottHindustanUnilever among

top Twitter trends in the country
• Hindustan Unilever (HUL) hit the eye of the storm with its
latest Red Label tea ad campaign facing a severe backlash. The
ad campaign shot on the religious pivot of the Kumbh 2019,
depicted that it (Kumbh) is a place where old people get
abandoned, sparked angry reactions with people taking it to
Twitter to #BoycottHindustanUnilever.
Disney acquires 21st century fox

• Disney's $71.3 billion acquisition of 21st Century Fox has been

a long road that's close to its finish, so we've pieced together
a timeline of the deal from its start to its imminent now-
imminent conclusion. The deal is historic in its scale and marks
the latest in a series of major acquisitions by the House of
Mouse, like the 2012 purchase of Lucasfilm for $4.05 billion.
• The merging of Disney and Fox will reduce the 'Big Six'
Hollywood studios down to just the Big Five, and could allow
Disney to control as much as 40% of the box office. It will also
inevitably result in thousands of job losses from positions at
both Disney and Fox that will become redundant after the
merger. So, while comic book fans may be excited by the
prospect of finally seeing the X-Men and Fantastic Four join
the Marvel Cinematic Universe.
Future rolls out new Braille packaging

• It’s not just a product that makes a difference, packaging also plays
an important role in the life of a product. In fact, in many cases
especially impulse driven categories packaging helps in selling a
product. Taking a cue, Future Retail has rolled out a range of Braille
packaging for its FMCG products.

• This Future Retail packaging is launched under its FCL 2.0 initiative
for visually challenged customers. Using special hybrid print
technology, the company is providing special Braille text printed on
the label of Think Skin Body wash 100/ 250 ml pack, Visually
challenged consumer can run through the Braille text, which would
help them buy the desired products independently.

• The retailer is using the Braille text for products including Think Skin
Body Wash, Sangi’s kitchen range and Tasty Treat Ketchup range.
OPPO teams up with Captain Marvel, announces a co-
branded TVC for the new F11 Pro

• OPPO, a leading global smartphone brand today announced

the launch of its new TVC in conjunction with Marvel Studios’
upcoming movie Captain Marvel. The TVC captures the heroic
features of OPPO F11 Pro which ties-in with the heroic stature
of Captain Marvel. OPPO’s latest model offers consumers the
latest innovative technology in camera which captures brilliant
portrait in lowlight just like a hero device should. The co-
branded TVC went live on 25th February, 2019 and will be
aired on TV starting 1st March 2019.

• Featuring new and innovative technology like 48 MP camera,

Ultra Clear Night View 2.0, panoramic screen and VOOC 3.0,
the TVC will highlight OPPO F11 Pro’s capability of capturing
natural and realistic portraits in lowlight.
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