Designing and Managing Integrated

Marketing Channels

{ Group Members:
Name: Nazneen Bente Amin
Id: 2017-1-95-131
 Major Retailer Types
1. Specialty Stores 6. Discount Stores
2. Department Stores 7. Off-price Retailers
3. Supermarkets 8. Superstores
4. Convenience Stores 9. Hypermarkets
5. Drug Stores 10. Catalog Showrooms
 Levels of Retail Service
① Self Service ① Limited Service

② Self Selection ② Full Service

Wholesaling Functions
1. Selling and 1. Transportation
Promoting 2. Financing
2. Buying and 3. Risk Bearing
Assortment 4. Market Information
Building
5. Managing Services
3. Bulk Breaking and Counseling
4. Warehouse
Conclusion