BACKGROUND OF DISH TV

• U.S. television provider.

• Owner of direct broadcast satellite.
• The company has approximately 16,000 employees.
• Dish Network officially began operations on March 4, 1996, as a
service of EchoStar.
• Dish's main service is satellite television.
• Viewers can choose from a series of service bundles, paying more
money for more channels.
• On September 27, 2012, Dish Network announced a satellite
broadband service called DishNET, aimed at rural areas.
• STRENGTHS
1. Vast distribution of dealers and customer service across 6600 towns
2. High No. of channels – Maximum Content.
3.Considerable brand equity
4. Good mix of regional packages
5. Good branding and marketing by roping in celebrities for TVCs and
print ads
6. Customised packages and services as per the customers
requirements
 WEAKNESS
1. Provides only Mpeg-2 compression against MPEG-4 by competitors

2.Low revenue per user compared to global Industry

3. High Customer Acquisition Cost.

 OPPORTUNITIES
1.By providing the best customer satisfaction, this will encourage
others to want join their business.

2.With their long history and success, their contributions to the

community can lead to more brand deals and sponsorships.

3.With their high premium deals, Dish Network allows their customers
to create their own package of channels that they want.
 THREATS
1. Improved quality by digital and IPTV players

2. High Customer Retention Cost

3. Stiff competition from cable operators