INTERNET MARKETING

NAME –VIGNESH KOUNDER

STD-F.Y.BMS
ROLL NO-28
 INTRODUCTION

INTERNET MARKETING ALSO CALLED ONLINE

MARKETING,
IT IS PROCESS OF PROMOTING A BRAND,
PRODUCTS OR SERVICES OVER THE INTERNET.
ITS BROAD SCOPE INCLUDES
EMAIL MARKETING, ELECTRONIC CUSTOMER
RELATIONSHIP MANAGEMENT AND ANY
PROMOTIONAL ACTIVITIES THAT ARE DONE VIA
WIRELESS MEDIA.
 AIMS AND OBJECTIVES
THERE ARE TOO MANY POSSIBLE INTERNET MARKETING
OBJECTIVES RELATED TO ONLINE PRESENCE OF SMALL
BUSINESSES PROVIDE INFORMATION ABOUT YOUR
BUSINESS, PRODUCTS OR SERVICES. PROVIDE CUSTOMER
SERVICE AND SUPPORT. TO IMPROVE INTERACTION WITH
CURRENT AND POTENTIAL CUSTOMERS.
 INTERNET MARKETING,
OR ONLINE MARKETING, REFERS
TO ADVERTISING AND MARKETING
EFFORTS THAT USE THE WEB AND
EMAIL TO DRIVE DIRECT SALES VIA
ELECTRONIC COMMERCE, IN
ADDITION TO SALES LEADS FROM
WEBSITES OR EMAILS.
Main Objectives of Internet
Marketing
 Increase revenue
 Build a brand
 Improve local SEO
 Increase
qualified traffic
 Manage online reputation
 Become an influencer
in your field
 BENEFITS OF INTERNET MARKETING

1. GROWTH IN POTENTIAL
2. REDUCED EXPENSES
3. ELEGANT COMMUNICATIONS
4. BETTER CONTROL
5. IMPROVED CUSTOMER SERVICE
6. COMPETITIVE ADVANTAGES
 ADVANTAGES OF INTERNET MARKETING

1. Convenience And Quick

Service

2. Low Cost For

Operations

3. Measure And Track Results

4. Demographic
Targeting

5. Global Marketing

6. Ability To Multitask
7. Better sales relationships

8. Diversified Marketing And Advertising

9. Instant Transaction Service

10. Time effective marketing

 DISADVANTAGES OF INTERNET MARKETING

1. CUSTOMER IGNORE ADS

2. VIEWING PROBLEMS
3. EXPENSIVE AD PRICE
4. CONSUMER GET DISTRACTED
5. TOO MANY OPTION
CONCLUSION
AFTER COVERING SOME TYPES OF ONLINE MARKETING,
WHICH INCLUDED E-MAIL MARKETING AND SOCIAL
MEDIA MARKETING, WE REVIEW SOME OF THE
COMMON TRENDS AND SHIFTS THAT RESULTED FROM
THIS ADVANCEMENT. THE MAIN POINT THAT WAS
HIGHLIGHTED WAS HOW UNIQUE MODERN INTERNET
ADVERTISING IS AS COMPARE TO ITS TRADITIONAL
COUNTERPARTS. INTERNET MARKETING IS ALL ABOUT
BEING AVAILABLE WHENEVER AND WHEREVER
CUSTOMERS MAY NEED YOU, RATHER THAN JUST
POPPING UP ONCE IN A WHILE FOR ATTENTION.
THANK YOU