Presented by,

Swapnil N Shinde,
B.B.A.
 Introduction

 Internet marketing is introduced in 90s.

 At the end of the century, there is an emerging
global culture.
 The major changes is technology.

 Technological change has moved steadily back

focusing on the individual.
 As the tools and reach of marketing increase, the
job and responsibilities of marketers have evolved
with them.
 Objectives :-

 Objectives will be to:

 To study how the internet has working as Internet as a

marketing tool.
 To focus on Internet roll plays In the E- Commerce & E-
Business.
 To study of working of internet as marketing best media.

 To study the demand for online marketing.

 To study the Marketing functions.

 To Understand Internet and its role in changing business

strategies, structures and the business environment.
 What is Internet Marketing

 The process of growing and promoting organization using

online media.
 Internet marketing activities are generally focused on three
goals:-
Generating
new
customers

Enhancing
Increase
the value
Profitability
of brand.
 Advantages of Internet Marketing
 Information

 Cost

 Targeting

 Coverage

 Speed

 Convenience
Growth of Internet uses and
E- commerce
 E-commerce-
 The buying and selling, marketing and servicing, and
delivery and payment of products, services, and information
over the Internet, intranets, extranets, and other networks,
between an inter-networked enterprise and its prospects,
customers, suppliers, and other business partners.

 The reach of Internet may not yet be as wide as that of other

mass media, but given its unique advantages, it is
undoubtedly the communication medium of the future.
 Growth of Internet uses and
E- commerce :-
. Growth of Internet
0.1,
User 11.4
12
10
Percentage

8
6
4
2
0
Marketing On The Internet:-

 The 4 P's - Product, Price, Place and Promotion have long

been associated with marketing, but things have changed
on the Internet. So along with a change in the nature of
the four P’s there are three new P’s which are relevant to
the internet marketer.

 Product
 Price
 Place
 Promotion

Marketing Mix
Internet Marketing Tactics :-

 Search Engines and Directories

 E-zines (Online magazines)
 E-mail
 Affiliate Marketing
 Banner Advertising
 Pay-Per-Visitor
 Branding
Understanding the Internet Customers:-

 What Customers Want ?

 Consistently offers the best value.

 Keeps track of the customer’s preferences and
needs.
 Keeps up with market trends.

 Makes information available any where, any time.

 To get the feedback of customers.

Changing patterns of Marketing:-

 Traditional Marketing V/s Internet Marketing

 Marketing over the years more so recently has started being

used interchangeably with advertising. Now since the
explosion of the internet; advertising paradigms have been
constantly changing.
Changing patterns of Marketing:-
Traditional Advertising:-
 Traditional advertising is
static.
 Space is not a restricting
factor.
 Response to the action is
not immediate.
 Advertisements are
passively received.
 Advertising does not
always target a much
focused audience.
Internet Marketing:-
 Reduced Cost
 Everything Is Measurable
 Brand Engagement
 Real-Time Results
 Easily Refine Your
Strategy
 Long-Term Exposure
 Product Information
 Less Intrusive
 Holds Their Attention
Conclusion :-
 Day by day increase the internet users (netizen).

 Internet Marketing relevant more than traditional marketing.

 The advantage is to deliver the goods and services at home.

 Consumers are highly increased and attracted towards internet

marketing.

 marketing is more beneficial to business concern and

consumers.
 Suggestion :-

 Domain Fault Repair.

 Alternative Channels.

 Local Search Engine.

 Membership.

 Mailing List.

 Site tour.

 Site Map.

 Introduction for First-Time Users.

 Chat.