8 types

Ryan Jo M. Villanueva
Types of e-
marketing
There are several ways in which companies
can use internet for marketing.

E-marketing can be broken down into eight

main categories:
Search engine optimization
(SEO) Pay-per-click (PPC)
Social media
marketing Content
marketing Email
marketing Mobile
marketing Affiliate
marketing Influencer
marketing
Advantages
Reach: E-marketing allows businesses to reach a global audience, without the
limitations of physical location or time. With the internet and digital channels,
businesses can target and reach their desired audience easily, making it a cost-
effective way to market.

Cost-effective: E-marketing is often more cost-effective than traditional marketing

methods, such as print or TV ads. Digital channels such as email, social media, and
search engine optimization (SEO) are often free or have low costs associated with
them, allowing businesses to reach more people with a smaller budget.

Personalization: E-marketing allows for greater personalization of marketing

messages, which can increase the effectiveness of marketing campaigns. By using
customer data and behavior, businesses can tailor their marketing messages to
specific audiences, making them more relevant and engaging.
Analytics: E-marketing provides businesses with detailed analytics and data on
how their marketing campaigns are performing. This allows businesses to make
informed decisions about their marketing strategies, and optimize their campaigns
to achieve better results.

Increased Engagement: E-marketing can provide businesses with more

opportunities for customer engagement, such as through social media platforms,
forums, or live chats. This can lead to higher customer satisfaction and loyalty.

Overall, e-marketing can provide businesses with a range of advantages over

traditional marketing methods, including increased reach, cost-effectiveness,
personalization, analytics, and engagement.
Disadvantage
Technical issues: E-marketing relies heavily on technology, which can be prone to
glitches, downtime, and other technical issues. This can disrupt marketing
campaigns and cause frustration for both businesses and customers.

Information overload: With so many digital channels available, customers can easily
become overwhelmed by the sheer volume of marketing messages they receive.
This can lead to reduced engagement and even resentment towards the brand.

Privacy concerns: E-marketing often involves the collection and use of customer
data, which can raise privacy concerns among some customers. Businesses need to
be transparent about their data collection and use policies and ensure that they
comply with applicable laws and regulations.

Lack of personal touch: While e-marketing allows for greater personalization of

marketing messages, it can also lack the personal touch of traditional marketing
methods, such as face-to-face interactions or phone calls.
Competition: The ease and affordability of e-marketing mean that it is often highly
competitive, with businesses vying for attention and engagement in a crowded
digital marketplace.

Cybersecurity threats: E-marketing involves the transmission and storage of

sensitive information, such as customer data and payment details. This makes
businesses and their customers vulnerable to cyber attacks, such as hacking,
phishing, and identity theft.

Overall, while e-marketing can be an effective and efficient way to promote and sell
products or services, businesses need to be aware of the potential disadvantages
and take steps to mitigate these risks.
 TRADITIONAL MARKETING VS E-MARKETING:
E-Marketing is More Measureable – Branding is important and traditional
marketing does have benefits when it comes to branding. However, marketers
today are smarter and more sophisticated.

E-Marketing Makes Strategic Decisions Based on Facts – E marketing

can make decisions based on detailed analytics. You can have the
smartest and most talented traditional agency with great ideas and plenty
of experience, but they will have a difficult time showing real data that
leads to achieving your goals.

E-Marketing Is Better at Reaching Your Target Audience – Traditional

marketing is known for its reach to a mass audience. There are ways that
traditional marketing can target certain demographics depending on a
television channel or show, radio station genre or industry magazine.
 Internet Marketing is a Constant Source – When you hear or see a
television or radio ad it is there one minute and then it is gone. If you catch
an ad in
passing and you missed some information you cannot go back and review
it.

Internet Marketing Provides Better Word-of-Mouth – Word-of-mouth is still

the most effective marketing for producing conversions. Social Media is an aspect
of Internet marketing that allows people to build a community and let others
spread positive feedback about your product or service.

Internet Marketing Can Increase Conversions More – No matter what

your goal, Internet marketing can increase your conversions month after
month. The reason Internet marketing is more effective at delivering
conversions is that you can study every detail of what is working and what
might not be working. It takes the guessing game out of it.
Key Take aways:

People can access information and purchase items quickly through the web. This
is one of the benefits of Internet marketing to consumers. Your audience can get
quick and convenient service when they need it. When you market your products
to them, they see the marketed material on their own time.

Thank
you.