Marketing Strategy adopted by

“AMAZON”

Submitted To: Submitted By:

Prof. Priyanka Baghla Priya & Harpreet
Roll. No.
6302 & 6306
 About “AMAZON”
Amazon.com,Inc. is a American –based
multinational E-Commerce Company.
Incorporated by Jeff Bezos in 1994 and launched
online in 1995
Headquarters in Seattle, Washington
Employees 566,000
Things made by Amazon: Amazon app store:
Amazon Echo., Amazon kindle, Amazon Prime,
Amazon videos
Generally Amazon’s Marketing Strategy is based
on the following principles.
• Amazon’s 7ps of Marketing:
It mainly focuses on product and place elements of the
marketing mix. Offering more than 480 million products in the
USA alone, Amazon product range is the widest among online
and offline retailers. Moreover company is able to offer its
product for competitive prices due to massive cost saving
based on online nature of business operations.
• Amazon Segmentation, Targeting and positioning:
practices are associated with targeting the widest customer
segment. The retail giant does this with the application of
multi segment, adaptive, anticipatory positioning techniques.
• Amazon’s Unique selling propositions:

Integrates the widest choice of products and services offered at

competitive prices, fast delivery and exceptional customer service.
The E- commerce giants places these unique selling propositions
at the core of its marketing communication messages.

• Amazon Marketing Communication Mix:

Integrates print and media advertising, sales promotions, events
and experiences, public relations and direct marketing. The
company places a particular focus on print and media advertising
and sales promotions elements of the marketing communication
channels.
Thank You