Digital marketing

Content

• What is Digital Marketing

• Work of Digital Marketing
• Founder of Amazon
• History of Amazon
• Growth of Amazon
• Startegics of Amazon
 WHAT IS DIGITAL MARKETING

 Any marketing that uses electronic devices and can be used

by marketing specialists to convey promotional messaging
and measure its impact through your customer journey.
 In practice, digital marketing typically refers to online
marketing campaigns that appear on a computer, phone,
tablet, or other device.
 WORK OF DIGITAL MARKETING

• SEO Specialist
• Social media Manager
• Digital marketer
• Email marketing
• Social media marketing
• Content marketing
• PPC Specialist
• Create digital marketing campaigns
 Founder of amazon

Amazon was founded on July 5, 1994, by Jeff

Bezos from his garage in Bellevue, Washington.[6] The
company initially was an online marketplace for books,
but incrementally expanded into a multitude of product
categories, a strategy that has earned it the moniker
"The Everything Store".[7]
 • History Of
Amazon
Originally, Amazon started as an online marketplace for
books, but it quickly expanded its product offerings to
include a wide range of items such as electronics,
clothing, and household goods.

Throughout the years, Amazon has grown exponentially

and has become one of the largest e-commerce companies
in the world. It has also diversified its business by
venturing into various industries, including cloud
computing with Amazon Web Services (AWS), digital
streaming with Amazon Prime Video, and smart home
devices with Amazon Echo and Alexa.

Amazon's success can be attributed to its customer-centric

approach, efficient logistics network, and continuous
innovation. The company has revolutionized the retail
industry with its fast and convenient delivery options,
such as Amazon Prime's two-day shipping. Additionally,
Amazon has introduced innovative technologies like
drone delivery and cashier-less stores to enhance the
customer experience.
How Amazon Become Popular Through Digital
Marketing
 Amazon's digital marketing strategy is comprehensive, and they reach the customers through
digital marketing. Today, everyone uses social media. Amazon advertises its products on social
media, taking advantage of those who use those sites and sending them to their product pages
to help them sell more. It has teamed up with several big and small influencers in the country
to reach its audience more effectively. It uses Twitter, Instagram, YouTube, Pinterest, and
Facebook.
 Through sophisticated algorithms and machine learning, Amazon analyzes customer behavior,
browsing patterns, and purchase history to recommend relevant products and personalize
marketing campaigns. This data-driven approach enhances the customer experience, increases
engagement, and drives conversions.
 Growth of Amazon
Year To Year
Amazon annual/quarterly revenue
history and growth rate from 2010 to
2023. Revenue can be defined as the
amount of money a company
receives from its customers in
exchange for the sales of goods or
services. Revenue is the top line item
on an income statement from which
all costs and expenses are subtracted
to arrive at net income.Amazon
revenue for the quarter ending
December 31, 2023 was $169.961B,
a 13.91% increase year-over-year.
•Amazon revenue for the twelve months ending December 31, 2023
was $574.785B, a 11.83% increase year-over-year.
•Amazon annual revenue for 2023 was $574.785B, a 11.83%
increase from 2022.
•Amazon annual revenue for 2022 was $513.983B, a 9.4%
increase from 2021.
•Amazon annual revenue for 2021 was $469.822B, a 21.7%
increase from 2020.
 The 4Ps of Amazon’s Marketing Strategy

• " marketing mix" of a company or brand, which comprises the 4Ps -

1. Product
2. Price
3. PlaceAmazon looks at the
4. Promotion

• Product
Amazon used only to sell books online, but now it sells millions of different products in many categories. Shoes, jewelry, clothes, toys, home and
kitchen appliances, electronics, books, the great outdoors, sports, car accessories, and works of art are some of the most popular products.
Amazon sells goods from small businesses and shops but promotes its brand, Amazon Basics.
• Price
A company can price its products in several different ways. Here are some to remember:
• Cost-plus pricing
• Value pricing
• Competitor pricing
• Price discrimination
• 3. Place Cont….
• Amazon's online store has grown over the past few years in many parts of the
world. Millions of products are now more accessible to customers worldwide to get.
Even if you live in a remote part of the world, you can get packages quickly from
Amazon. Part of the company's success comes from the fact that it ships fast and
has fulfillment hubs.
• 4. Promotion
• When it comes to marketing, Amazon knows how important communication is. It
uses a lot of different kinds of advertising to reach people who might buy or use its
products. Amazon has a lot of sales and discounts, which is a great way to build its
brand. It has regular ads on websites, newspapers, TV, billboards, and social media,
among other places. There are also affiliate sites that work with Amazon.
 Digital Strategics of Amazon
• Headline Search Ads
• 2. Product Display Ads
• 3. Sponsored Product Ads
• 4. Amazon on Facebook
• 5. Amazon on Instagram
• 6.Amazon on Twitter
• 7.Amazon on YouTube
• 8.Amazon on Pinterest
• 9.Paid advertising
• 10.search engine optimization (SEO)
• Services That Amazon Provide
 • CONCLUSION
• Amazon’s Digital Marketing Strategies have played a huge role in their
incredible success. They know how to make customers happy and keep
them coming back for more. Their personalized marketing campaigns
and excellent customer service make them stand out from the crowd.
• Amazon uses data to understand what customers want and show them
products they’ll love. It’s like they have a secret power that knows exactly
what we need before we even realize it ourselves!
• Their website is super easy to use and makes shopping a breeze. With
just a few clicks, we can find what we want and have it delivered right to
our door. It’s so convenient that it almost feels like magic!
• When it comes to social media, Amazon knows how to grab our
attention. They share cool photos and funny captions that make us
smile. It’s like they’re talking directly to us, and we can’t help but be
entertained.