HOMECENTER

VISUAL MERCHANDISING PROJECT

COLOR
 Since the color palette is the essence of display, it sets up the
atmosphere and directly communicates at subconscious level.
 Colors prominently used in homecenter are GREEN which
signifies health and freshness, AQUA which signifies
reliability and shades of RED which signifies energy.
 It was very effective to quickly impacting visual
merchandising.
 Touch and feel
 While entering the store it gave very natural and peaceful vibes as all I could see was greenery (plants)
and statues of lord buddha.
 Wood offered a local farm fresh atmosphere on the other had mettalic merchandise (vases) created
sleek and durable look.
 I couldn’t actually recognise the fragnance used but it was distinct enough, they used diffusers.
 The music was soft and played on landmark group radio according to which every store would have
same music at same time.
 Interiors
 The interiors of rooms and kitchen were so mesmerising that it felt like I could
stay there forever why can’t my home be exactly the same way? :p
 Everything was precisely placed, every single thing was on point be it wall
hangings, colors, placement of product, everything just seemed impeccable.
(can’t even think of making changes)
All the products were rightly placed and lighting was highlighting them even
better.
 Signages

 There were different types of signages in different zones

according to the requirement of products.
 Sunboards, lightings, props, graphics on the wall were
interactive enough.
 Creative mannequin styling was done.
 Vinyl pasted wasn’t neat at certain boards.
Décor
 Rooms were designed as per the themes like touchwood,
alaska, petal, crystal and krea.
 At some places complete apartment look was created.
 Recliner zones seemed comfortable just by looking at them.
 The display was so engaging that time flew like anything.