DESIGN

STUDIO - II
SEM -4
NAME- VANSHIKA SINGHAL
ENROLLMENT NO – A2180320056
PROGRAM – BID B
2020-2024
 ABOUT
Tanishq has emerged
as India's fastest growing The term Tanishq was
jewellery brand and is a coined by Mr. Xerxes Desai
name which signifies by marrying the words 'Tan'
superior craftsmanship, meaning body and 'Nishk'
exclusive designs and meaning a gold ornament.
superlative product quality.
 INDUSTRY – Jewellery Store.
 LOCATION - Hazratganj , Lucknow ,India.
 AREA – 1,500 Sq Ft.
 FACADE

DAY EVENING
 ABOUT
MATERIALS
 WOOD
 Teak wood - Teak wood is largely used in
making furniture. Teak wood is expensive,
teak wood furniture is considered to be most
effective and durable.
 Rosewood - Rosewood provides a shiny and
smooth texture on the surface of the
furniture.
 Fabric used on Chair is Upholstery Fabric.
 GLASS
 Transparent Glass is used to
showcase the jewellery as the object
can be seen properly.
 LIGHTS
 Round LED Lights , on top.
 Modern Ceiling Lamps.
 Display Lights.
 Accent Lights.
 JHUMAR – Crystal & Lamp Jhumar.
COLOR SCHEMES
 The color scheme used is WARM
color palette with warm lights as
it catches the attention of the
customers.
 Warm colors are those in the red,
orange, and yellow families.
flooring
 The material used on
the flooring is Shiny
Italian Marble.
 Marble consists of
double straps in the
middle & at the end
of the marble.
 DISPLAY
 The jewellery is displayed inside the frame, with warm lightings to
grab the attention of the customers , as warm light catches the
attention of the customers.
 LOOP LAYOUT
 A loop layout is used when a retailer provides a major customer that begins at
the entrance, loops through the store usually in the shape of a circle, square, or
rectangle and then returns the customer to the front of the store.
 DESIGN
 Design used in their space is Transitional design borrows elements
from both traditional and modern design to create a middle ground of
style and comfort. This interior design style is all about creating a sense
of balance between heavy, ornate pieces and sleek, modern pieces.
 It creates a sense of balance in your space by mixing modern elements
with traditional furnishings – i.e, glass and metal furniture with tufted,
plush upholstery. Use soft pastel color palettes to create an environment
that’s calming and inviting. Use bold geometric patterns for a more
modern look or natural floral patterns for a softer feel.
INTERIOR OF TANISHQ
The concept for the Tanishq store developed
out of a study of the relationship between the
customer and the jewelry, along with the role
that nature plays in binding them together.

The design of the store brings these two

together in a “garden”, an oasis where the
customer is free to relax while her senses are
enlivened by the depth of the experience.

The loop layout inside the store encourages

customers to meander through the space.

Customers are initially drawn to the store by

the sculptural storefront. From a distance views
into the store are diffused by a delicate laser
cut screen.
  Awesome place to get pure gold with variety of
designs.
 They have got the vast variety with quality products
and they have a very helpful services .Customer
orientation is very satisfactory.

CUSTOMER  The atmosphere of showroom was very good. I just

wanted to say that I am very pleased with the
jewellery designs. I wanted to thank you ( Anoop) for

s REVIEW your help in guiding me through the process and the

honest information.
 One of the largest store in India, in term of square
feet and inventory. Overall, fantastic customer
service and product Excellent service by Deepika
Devedi.
observations
The Display Fixtures and Lighting Elements are done perfectly. As lights playes a
very crucial role in interiors.

Transitional design has increases the look of the showroom, as it contains

contemporary style mixing traditional and modern styles, which creates a feeling of
harmony.

As it is quite huge store. The layout taken for this place is correct. Loop layout, as it
is very helpful for the customer to walk through the space.
THANK YOU