CASE STUDIES

INTERNATIONAL CASE STUDY

AVARI COUTURE ,WEMBLEY ENGLAND

NATIONAL CASE STUDY

SWARN JEWELLERS , PANCHKULA

AVARI COUTURE , UK
❖ Avari couture is a small
jewelry boutique in
Wembley, UK spread across
an area of 600 sq.ft

❖ Designed by Kate Watson

the project was completed in
2016

❖ This store is known for its

jewelry , shoe and handbag
collection.
 CONCEPT OF THE STORE
❖ Elegance “ is the concept of this store . The elements used in the
interiors are simple yet powerful .
❖ Monochromatic colour scheme and simple geometric shapes adds more
to the concept .
FLOOR PLAN
ELEMENTS AND PRINCIPLES

Repetition

Dominance

Balance
 FLOOR TREATMENT

❖ The floor has been treated

with some lightly
patterned tiles hereby
adding depth to the size of
the store .

❖ A rug can be placed to break

the monotony of the color
scheme and give a royal touch
to the store
 WALL TREATMENT

• On two sides of the wall recessed

and free standing cabinets are
present . The entire wall has veen
covered with these customized
display units

❖ The wall behind the cash

counter is treated with
Faux brick panels and
dominating that area
 CEILING

❖ The false ceiling is mostly with a niche in

the middle where the chandelier rests .
❖ A lot of ambient light has been used
which helps the customer to examine the
product easily
CIRCULATION

LEGEND

Circulation area for customers

Circulation area for staff

Common circulation area

 DISPLAY UNITS

FREE STANDING DISPLAY CABINETS

DISPLAY TABLES

DISPLAY TABLES AND DISPLAY CABINETS

 SAFETY
CCTV cameras and fire
alarms have been used
all over the store to
prevent crimes

Thick glass frames have

been used for the display
instead of glass with locks
making it difficult to break
LIGHTING

Use of LEDs for ambient

lighting

Chandelier have been used to

increase its aesthetical appeal
 COLOUR PALLATTE

Use Of Gold adds

opulence and
Sophistication of the
store .

White represents
purity and which
is one of the most
important factors
considering
jewelry
 MATERIAL BOARD

LAMINATES FAUX BRICK PANEL GOLD STAINLESS STEEL

PATTERNED TILES

15 MM PLYWOOD TEMPERED GLASS

 OVERALL INFERENCE

❖ The interiors of this store are

simple and might not attract the
customers due to its monotonous
nature . A new way of display or
introduction of new colours can
Make the store look more
interesting.

❖ Given a small Area of 600sq ft the

display quantity totally gives
justice to the design . It fulfils the
basic needs of the client
effectively and efficiently
 REFERENCE

https://avaricouture.com/pages/about-us.

http://www.m2display.com/project/avari-
couture-shop-47.html.

https://m2-retail.com/pages/how-much-to-
build-a-jewelry-shop-from-china.

https://www.behance.net/gallery/22683591/H
ospitality-I-Retail-Evergreen-Jewelry-Store.
SWARN JEWELERS , PANCHKULA
❖ Swarn is a jewellery retail
store in Panchkula spread
across an area of 200m
square.

❖ The project was successfully

completed in 2018 by Studio
Ardete

❖ The store is mainly in the

business of gold and
diamond jewellery.
 CONCEPT OF THE STORE
❖ “Swarn” in Sanskrit stands for Gold and that is what you find in their interiors
right from the entrance to the display.

❖ The thought was to make an articulated space for a retail setting featuring a
assortment of gems and adornments. To convey the possibility of - "Swarn",

❖ The design also meets the idea of the brands identity – Jewelry that defines
you by showcasing exclusivity and uniqueness and luxury.
GROUND FLOOR PLAN
BASEMENT FLOOR PLAN
ELEMENTS AND PRINCIPLES

Repetition

Dominance

Balance
 DISPLAY UNITS

Display on pedestal
Wall niche display

Counter Display

Free standing display

 FLOOR TREATMENT
❖ Two different floor treatments
have been used for both the
floors
❖ On the ground floor marble
tiles have been used for a
grand look and also adds gloss
to the texture of the store.

❖ Matt grey floor tiles used in the

basement floor helps to add
more emphasis on the display
units which are comparatively
more in the basement .
 WALL TREATMENT
❖ The walls are provided with niches
which were made for singular
designer pieces, promoting a
higher albeit a kingly standard of
inheritance.
❖ Enclosed in a gold frame, the
displays attract an attention to the
details.

❖ Black vinyl sheet with

punctures ranging from
2-4 mm with backlit
acrylic sheet surround
the display in the
background.
 CEILING

❖ For the ground floor a reflective

strech ceiling has been used in order
to reflect all the gold and give a look
of “rain of gold “
❖ Track lights and some unique
accent lights have been used

❖ For the basement the ceiling is

painted black to draw the least
attention so that the jewelry
display is what gets emphasized
CIRCULATION

LEGEND

Circulation area for customers

Circulation area for staff

Common circulation area

SAFETY

CCTV cameras and fire

alarms have been used
all over the store to
prevent crimes

Thick glass frames have

been used for the display
instead of glass with locks
making it difficult to break
LIGHTING

A variety of accent
lights have been
used in order to
emhasise variety
of jewelry

Use of track
lights , edison
bulbs , some
dramatic lights
have been used.
 COLOUR SCHEME

Use of crimson red

and navy blue as
accents help to
break the monotony
and adds pop in the
colour pallatte

The black and gold

tones elaborate a
royal aesthetic
which magnifies
the individualism.
 MATERIAL BOARD
UPHOLSTERED WALL PANELLS
ACRYLIC SHEETS
PVD COATED METAL STRIPS

MARBLE FINISH TILES

MATT FINISH TILES
12 mm
TOUGHENED GLASS
 OVERALL INFERENCE

❖ The interiors of this tore

being inspired from gold
does give justice with the
elegant color scheme and use
of different lights .

❖ At the same time use of a lot

of gold materials and
dramatic lights particularly
in the ground floor hinders
the display and the beauty of
the jewelery
REFERENCE

https://www.decoist.com/contemporary-jewelry-store-design/?safari=1.

https://archello.com/project/swarn-jewellers.

https://www.architravel.com/project/swarn-
jewellers/.

Photos courtesy @Ar. Purnesh Dev Nikhanj.