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    Utsav Kadmawala
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    Dell is a computer hardware and software company founded in 1984 by Michael Dell with headquarters in Round Rock, Texas. It has 145,000 employees worldwide and annual revenue of $78.7 billion in 2018. Dell sells personal computers, servers, peripherals, smartphones and televisions to customers globally and focuses on customized products and building relationships through engagement initiatives like IdeaStorm and Dell Talk.

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    Dell is a computer hardware and software company founded in 1984 by Michael Dell with headquarters in Round Rock, Texas. It has 145,000 employees worldwide and annual revenue of $78.7 billion in 2018. Dell sells personal computers, servers, peripherals, smartphones and televisions to customers globally and focuses on customized products and building relationships through engagement initiatives like IdeaStorm and Dell Talk.

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    22 views6 pages

    Dell

    Uploaded by

    Utsav Kadmawala
    Dell is a computer hardware and software company founded in 1984 by Michael Dell with headquarters in Round Rock, Texas. It has 145,000 employees worldwide and annual revenue of $78.7 billion in 2018. Dell sells personal computers, servers, peripherals, smartphones and televisions to customers globally and focuses on customized products and building relationships through engagement initiatives like IdeaStorm and Dell Talk.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    • Industry-Computer hardware,

    Computer software.
    • Founded- February 1, 1984; 35 years
    ago.
    • Founder- Michael Dell.
    • Headquarters- Round Rock, Texas,
    U.S.
    • Area served- Worldwide.
    • Key people- Michael Dell(Chairman &
    CEO), Karen Quintos(CCO)
    • Products- Personal computers, Servers,
    Peripherals, Smartphones, Televisions.
    • Revenue Increase US$78.7 billion
    (2018)
    • Number of employees-145,000 (2018)
    DELL’S RELATIONSHIP BUILDING
    STRATEGIES
     Customized Products- Dell’s PCs are customized according to the needs of the
    customers. (Software and Hardware)
     In B2B relationships, Dell assures to customize each PC according to the
    needs of each employee.

     DellPremier.com (B2B)
    CUSTOMER ENGAGEMENT
     IdeaStorm- It is an interactive portal where customers
    can share their ideas regarding Dell’s operations,
    manufacturing or any other policies.

     ImageWatch- Roadmap to future product releases.

     Dell Talk- Online community forum.

     Seminars.
    DELL PRO-SUPPORT
    DELL’S IDEOLOGY OF VIRTUAL
    INTEGRATION.
    DELL’S CUSTOMER DRIVEN
    INNOVATION THEME

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