TITTLE

“CONSUMER BUYING BEHAVIOUR ON FOUR WHEELER

INDUSTRY”
 INDRODUCTION
 Individual thoughts in general are very hard to anticipate at the time of choice or decision
making. Occasionally it may get easier and sometimes difficult to simplify about human
behavior. Predicting the behavior of people is a very complex task because it loaded with lots
of doubts possibilities and surprises. Correct estimation or prediction can gives you good
returns but incorrect predictions can results in the loss of business. In Today’s scenario
consumer is the king of the market at globally. By studying the behavior of consumer it helps
the dealer & manufacture to know how to make changes in existing items or product which
types of items are required/demanded in the market & how to draw buyer’s interest to
purchase their items.
 India is an upcoming market for world auto-giants. As make in India concept initiated and due
to low work cost numerous multinational companies are capitalizing their business in India
market as automobile industry grows very quickly from the middle era of liberalization from
1990’s. India is one of the biggest democratic countries in the word where its own automobile
sector has having huge demands. This demand also invites the other giant automobile
manufacturers across world to come and invest in Indian car industry. Two important
characteristics about cars help us to make better understanding of automobile industry in our
county. First, 4 wheels are durable products, we generally buy a car with the expectation of
keeping it for an extensive period of time; even, we can also purchase a utilized or a new car,
since it is an industry with a well-developed secondary market.
 In today’s competitive market car manufacturers can authenticate their
presence only if they can able to recognize buyer’s needs, requirements
and also able to satisfy them. Contemporary marketing theory for any
successful organization is to study the customer/buyer as the central of
their professional activity.
 Consumer buying behaviour is one of the very significant aspects for
any business because it emphases on how individuals person make
choices to spend their existing incomes. That includes what, why, when,
where, how often they buy it, how they evaluate it after the purchase
and the impact of such evaluation on future purchase decision. The
objective to study consumer behaviour is to comprise an examination of
variables that affect purchase decisions and items usage by consumer.
 Objective of the Study:

 1. To know the factors attracting customer to buy

the four wheeler.
 2. To know about the purchase decision process
 3. To examine the reasons for preferring a four
wheeler by the customers
 4. To demographic analysis on consumer
 RESEARCH METHODOLOGY

 The research is Descriptive method .the study is to judge

the customer purchase behavior and satisfaction on four
wheelers.
 Sampling size: Number of sampling units selected from the
population is called sample size and sample of 100
respondents where obtain from the population.
 Sample area: Banaswadi
 Data collection: Both primary and secondary data
 Methods and tools of data collection: Questionnaire,
 Types of Consumer Decision
Behaviour:-

Routine Response Behaviour:

Limited Decision - Making:
Extensive Decision – Making:
Consumer Buying Decision Process:-
 FINDINGS
Indicate the importance of having a
car in your personal life
What is the main motive behind
purchasing a four wheeler?
If you are buying the four wheeler
what would you see first
 The music system of four wheeler should be connect
with?
 Which type of colour do you choose when you buying
a four wheeler?
 Which type of four wheeler do you choose?
 The Design of the four wheeler should be?
CONCLUSION