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  • Toutiao Company Presentation

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    Syed Hussain
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    Toutiao is a Chinese news platform that was introduced in 2012 and uses artificial intelligence to personalize content for users. It learns users' preferences through analyzing their social media accounts and delivers a diverse range of content quickly. Toutiao's business model focuses on providing personalized experiences for users through innovative AI technology. It monetizes its large network of users who are highly engaged with the platform.

    Original Description:

    Value Drivers, Monetizing Strategy

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    Toutiao is a Chinese news platform that was introduced in 2012 and uses artificial intelligence to personalize content for users. It learns users' preferences through analyzing their social media accounts and delivers a diverse range of content quickly. Toutiao's business model focuses on providing personalized experiences for users through innovative AI technology. It monetizes its large network of users who are highly engaged with the platform.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views6 pages

    Toutiao Company Presentation

    Uploaded by

    Syed Hussain
    Toutiao is a Chinese news platform that was introduced in 2012 and uses artificial intelligence to personalize content for users. It learns users' preferences through analyzing their social media accounts and delivers a diverse range of content quickly. Toutiao's business model focuses on providing personalized experiences for users through innovative AI technology. It monetizes its large network of users who are highly engaged with the platform.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Introduction

    Toutiao introduced its mobile-oriented news platform in 2012

    Toutiao is a feed reader that attempts to integrate the most relevant contents for
    client’s by bit by bit learning what the readers appreciate through examination on
    information got from their social networking accounts.

    During that time, Chinese consumers get digital news and entertainment content
    fundamentally by means of major news portal, Weibo (Chinese twitter) and WeChat,
    while most outside news portals and social network (Facebook) were banned in
    China.
    Business Model
    Innovation empowers personalized experience:
    Content with diversity and speed:
    Monetizing strategy
    Current Source of Value
    Learning effect
    Network effect
    Stickiness
    References:
    https://digit.hbs.org/submission/toutiao-an-ai-powered-news-platform/
    https://www.economist.com/news/business/21731416-remarkable-success-smartphone-
    app-claims-figure-users-out-within-24
    https://technode.com/2017/08/21/toutiao-bat-alarm-bells/
    https://blog.ycombinator.com/the-hidden-forces-behind-toutiao-chinas-content-king/
    https://www.toutiao.com/
    https://technode.com/2018/02/01/topbuzz/

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