Team Apple

 MYO
 Mostafa
 ALIM
 Azim
Business Model of Apple TV Plus
Swot Strength
• Brand Image Weakness
• Financial Strong Back up • Only 7 days trial version
• Apple product users for free • Only 1 bn investment for
subs programming
• Cost only $10.99 for Ultra 4k • Not so much content
stream
• Not experienced in
• Both apple and android Streaming Business
users can use it
• Ad free streaming
Opportunity
Threat
• Increasing streaming market
• Netflix, Disney and Amazon
• May its price are Premier
unfavorable to compete
• May loose brand image.
• Through livestreaming
business Apple promotes • Market saturation
their prime products
 Porters Five forces

Name Effect Reasons

Threat of New Entrance Low Market saturation
Buyers Bargaining Power Moderator Multiple choices
Suppliers Bargaining Moderator Filmmaking suppliers are
power many
Substitute Moderate Still YouTube, Théâtre, Tv
shows dominating
Rivalry High Many strong Giants Like
Netflix, Disney, Amazon
Prime are doing business