Professional Documents
Culture Documents
VP
VP VP VP VP
Human
Production Marketing Sales Resources Finance
Special
Professional services
interest group
(auditions,legal,etc)
Customers
Suppliers,
clients
vendors
The
Trade association, Distributors,
Competitors,
Corporation
Wholesalers,
other businesses, Franchisees,
and industries Retailers, agents
Legislators,
The Stock holders Foreign Government
media Investors Governments The courts agencies, regulation
and lenders and offices Offices
Communication Process includes following steps
1. Sensing a communication need
2. Defining the situation
3. Considering possible strategies
Sender
4. Selecting course of action
5. Composing message
6. Sending the message
7. Receiving the message
8. Interpreting message Receiver
9. Deciding response
Context
(Stimuli)
Message
Sender / Receiver/
Encoder Decoder
Medium
(Verbal/
Nonverbal)
Feedback
(Verbal/
Nonverbal)
Context
Circumstances that form the setting for an event,
statement, or idea, and in terms of which it can be
fully understood and assessed
Includes country, culture, organization and internal /
external stimuli; all have separate conventions for
processing and communicating information
Internal stimuli have complex influence on how to
compose & send a message. Understanding of the
sender’s own and the receiver’s attitude, emotions,
experience, likes/dislikes all influence the way
communication is generated
Especially important is the sender’s ability to analyse
the receiver’s culture, viewpoint, needs, skills, status
and expectations
Sender/Encoder
Sender encodes the messages in the form of
words, graphs, charts etc. to facilitate the receiver
in correct understanding and suitably reacting to
the message
Message
Receiver/decoder
The message receiver is the decoder who interprets,
understands and then responds to the message.
Receiver/decoder is influenced by context and by
his/her own mental filters.
Feedback
• Hostile competition
Minimize distractions