Brown-Forman Corporation

By Zachery Mixdorf
Basic Company Information
The company was founded in 1870 by George Gavin
Brown.

Is one of the largest American-owned spirits and wine

companies.

Is among the top ten global spirits companies.

Based out of Louisville, Kentucky

The Brown family controls more than 70% of the voting

Management Profile
Paul Varga, CEO, received his master’s in Business
Administration in 1987 and has been working for the
company since 1986.

Matthew Hamel, Executive Vice President, has over twenty-five

years of international corporate management experience
and also holds a B.A> in economics from Yale.

Kirsten Hawley, Senior Vice President, has been with the

company for 17 years and holds a B.A. in Political Science.
Marketing Profile
Brown-Forman has been pushing international sales
lately.

Being that they’re most well-known for their whiskey sales

they’re growing their whiskey brands through
marketing.

They’re growing their Tequila brands.

They use creative packaging and eye-catching

Financial Overview
The Jack Daniel’s brand has had 7% compound annual
volume grown since 1956.

They grew net sales 5% in 2016.

They grew operating income 8% in 2016.

Their Return on Invested Capital was 23%, the highest in a

decade.
Information Technology
Each one of their brands has its own website.

You can buy merchandise from each brand on its website.

You can learn all about each brand on its website.

Social Responsibility Information
Brown-Forman was ranked 63rd out of 500 and 3rd in
their industry for their environmental track record.