CORPORATE PLANNING

PRESENTED BY:
NEHA GUPTA
SHASHI PAL
BHAWANSHU TANWANI
BBA 3RD YEAR
INTRODUCTION

Corporate planning is the act of creating a long-term

plan to improve your business. A corporate plan
examines a business's internal capabilities and lays out
strategies for how to use those capabilities to improve
the company and meet goals.
DEFINATION
A multi-tiered approach that represents a company's
goals, objectives and future work activities. The plan
expresses the strategies, milestones and desired
outcomes for the company, along with progress review
practices and change management policies.
OBJECTIVES
 Financial objectives: Presumably, you went into
business to make money. Your corporate planning
financial objectives are your money-oriented goals.
These objectives can include growing shareholder
value, increasing profits and generating more revenue,
to name a few.
 Customer objectives: Your customer objectives
center on what you plan to do for your customers. A
customer-centered objective could be giving your
consumers the best value for the price they pay.
Internal objectives: It’s important to consider internal objectives when doing
corporate planning. Internal objectives include three areas: innovation, operations
and customer service. Innovation objectives might consist of improving a product or
growing the percentage of sales of a particular product.

Learning and growth objectives: Every organization needs learning and growth
objectives when corporate planning. Learning and growth objectives are those that
involve employees, your company culture and your business’s organizational capacity
 FEATURES
1To realize the objectives of corporate planning, strategy formulation is done. Strategy
formulation is the core aspect of corporate planning. Success of corporate planning depends on the
success of strategy formulation

2 Determination of objectives of corporate planning and strategy formulation – both are done
against the background of SWOT analysis.

3 Strategies are translated (or converted) into tactical plans (or operational plans), which are
detailed in nature.

4 Tactical plans are put to action at the right time, as decided by management. This is the practical
aspect of corporate planning.
PROCESS
ADVANTAGES AND DIS-ADVANTAGES
IMPORTANCES