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  • Visual Merchandising

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    Isa Aguilar
    12 views9 pages
    This document discusses techniques for in-store visual merchandising and product placement. It focuses on two main ways to organize displays: horizontally by brand or vertically by category/season. The basics of visual merchandising include proper facings on shelves as well as highlighting key products in prominent locations to drive sales.

    Original Description:

    Merchandising. Sales techniques.

    Original Title

    Visual merchandising

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    This document discusses techniques for in-store visual merchandising and product placement. It focuses on two main ways to organize displays: horizontally by brand or vertically by category/season. The basics of visual merchandising include proper facings on shelves as well as highlighting key products in prominent locations to drive sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views9 pages

    Visual Merchandising

    Uploaded by

    Isa Aguilar
    This document discusses techniques for in-store visual merchandising and product placement. It focuses on two main ways to organize displays: horizontally by brand or vertically by category/season. The basics of visual merchandising include proper facings on shelves as well as highlighting key products in prominent locations to drive sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Visual

    merchandising
    Placement
    Most IMPORTANT techniques
    By brand

    Mayorly 2 ways
    go for in-store
    display
    By seasonal
    By category
    tactics
    Way to go
    Horizontal placement
    Vertical placement
    Segmentation within brand
    Facings are basics
    Key drivers on key shelves

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