Store Layout, Design and

Visual Merchandising
Objectivesof a Good Store Design
Store Layout

Space Planning

Merchandising Presentation Techniques

Atmospherics
 Objectives of a Good Store Design

 Design should be consistent with image and

strategy
 Design should be positively influence consumer
behavior
 Design should consider cost versus value

 Design should be flexible

 Design should recognize the needs of special

people
 Store Layout
 Types of design
 Grid layout
 Race track layout
 Free – form layout (boutique layout)
 Features areas
 End caps
 Promotional aisle or area
 Freestanding fixtures and Manniquins
 Windows
 Point of sales area
 Walls
 Space Planning
 Location of departments
 Relative location advantages
 Impulse products
 Demand / destination areas
 Seasonal needs
 Physical characteristics of merchandise
 Adjacent departments
 The special case of grocery store
 Evaluating a departmental layout
 Avoid butt-brush effect
 Place merchandise where customers can readily access it
 Allow a transition zone
 Location of merchandise within departments
 The use of plano-grams
• Sales per square foot
• Sales per linear foot
 Leveraging space: In-store kiosks
 Merchandising Presentation
Techniques
 Idea – Oriented presentation
 Style / Item presentation
 Color presentation
 Price lining
 Vertical merchandising
 Tonnage merchandising
 Frontage presentation
 Frontal presentation
 Fixtures
 Straight rack
 Rounder (bulk fixture / capacity fixtures
 Four-way fixture (feature fixture)
 Gondolas
 Atmospherics
 Visual communication
 Co-ordinate signs and graphics with the store’s image
 Inform the customer
 Use signs and graphics as props
 Keep signs and graphics fresh
 Limit the copy of signs
 Use appropriate typefaces on signs
 Create theatrical effects
 Lighting
 Highlight merchandise
• Popping the merchandise
 Capture a mood and maintain an image
 Downplay features
 Color
 Music
 Scent