DESIGN THINKING FOR

ENTREPRENEURSHIP

SUBMIT
 WHAT IS DESIGN THINKING?
• Design thinking is human-centric.
• Human-centred design is a problem-solving
technique that puts real people at the center of the
development process.
• Design thinking relies on our ability to be intuitive,
to recognize patterns, to construct ideas, that have
emotional meaning & functionality in media other
than words or symbols.
UNDERSTANDING DESIGN THINKING THROUGH
“PADMAN”
• The story of Padman revolves around the social stigma and taboos that surround” menstruation”.

• Women and girls face discrimination, they were supposed to sit outside their homes during
“menstruation”, they were not allowed to visit religious places & were not allowed to do any
household chores.
• The women were considered impure during these days.
• During menstruation, women used unhygienic methods and are not even scared of the
complications of using dirty rags which can lead to infections, cancer & can even lead to death.
• People termed these 5 days for women as “test match”

• The woman was concerned more about money and not her safety. That was the reason she
denied using a sanitary pad, which was not affordable for them.
 DESIGN THINKING CONCEPT
(EICE)

EXPLOR IDEATE CREATE EVOLVE

E (IDEA FORMATION)
 STEP 1- EXPLORE
• Conducting research to develop an understanding of your users.

• Identifying the challenges & problems. In the case of Padman Identified the need for a
low-price sanitary pad.

• In the case of Padman, the male actor passing the social stigma identified the problem
that the Women in the rural area finds sanitary pad expensive & uses old dirty cloth.
 STEP 2- IDEATE
• Brainstorm and come up with creative solutions.

• Generating the broadest range of possibilities.

• In the case of Padman, the male protagonist came up with the idea of how to make
the sanitary pad at a low cost.
 STEP 3- CREATE
• Creation & Experimentation of Solutions.

• Many failures might come, emotional breakdowns and many other societal problems
can occur.

• In the case of Padman, the protagonist faced several failures & gone throw tremendous
emotional breakdowns before giving the best solution.
• He made several attempts to solve the problem but he faced failure every time he
tried & faced many societal barriers.

• His wish to fulfill the need of his wife even made him leave his village.
BUT HE DID NOT LEFT ANY STONE
UNTURNED
FOUND THE EXACT SOLUTION
 STEP 4- EVOLVE
• Rethink, Redesign & Repeat.

• The male entrepreneur in the movie Returns to users for feedback for transforming
& updating the solution created.
 MARKET

• TAM:- Total Available Market is the total market demand for a product or
service.
• SAM:- Serviceable Addressable Market is the segment of the TAM targeted by
your products and services which is within your geographical reach.
• SOM:- Serviceable Obtainable Market represents the portion of the SAM that
can be realistically captured and served. in the next 3 – 5 years.
The Market size in the” Padman” movie is any girl who reaches the age of puberty to
any woman near her menopause. In India, 60%(approx.) of women aged 15-24 use
sanitary napkins, and 40% (approx.) of women still use dirty cloth. To make it to 100%
every girl should use a sanitary pad.
THANKYOU