PROPAGANDA

DEVICES
Name-calling
Name-calling also called stereotyping or labelling is
another propaganda technique. Direct name-calling is
a direct attack on an opponent. If it is likely to annoy
the audience, indirect name-calling is used. In this
case, sarcasm is employed. Cartoons and photographs
are used in name-calling. This technique is used in
politics.
Examples:

1. (Pepsi)- very subtle nothing negative is said but it is implied that cokes' only value
is to use it as a step stool to get to the better product.

2. (Burger King)- slanted comparison at the two fast food chains (McDonalds and
Burger King)

3. (Campbells’s Soup)- points out an ingredient that Progresso Soup contains that
Campbell’s does not… Again there is no proof the consumer would then need to
look at the ingredient on the cans of both soups to determine if the statement is
true.

4. (Political attack ad)- political ads of this type are commonly found on television
before a close election. Very rarely so the people who create the ads provide any
proof of their allegations; the person watching the ad must do the research to
determine if the claim in the ad is true.

5. My opponent is a flip-flop man who cannot make up his ming. He changes mind
with the breeze!
Glittering Generalities
Glittering Generalities: These are vague, broad
statements that will connect with the audience's
beliefs and values. They really don't say anything
substantive. Slogans make great examples. The
vagueness means that the implications, though
varying for different people, are always favorable.
Think of peace, freedom, justice, family values, etc.
Examples:

1.Things go better with coke

2.Find magic in Enchanted Kingdom

3.Strike up for the new world

4.Gatorade always win

5.Freedom security tradition change prosperity

Transfer
Transfer: This is an effort to transfer
your approval of something you respect
and approve of to another something
that the propagandist wants you to
approve of. Flag-waving helps.
Examples:

1. Manny Pacquioa train very hard for his fight but he feels pain every training
so he takes Alaxan FR to relieve the pain.

2. Sarah Geronimo have a long black silky hair in taking good care of her hair
she uses Sunsilk.

3. Coco Martin loves to drink coffee in giving himself satisfaction he prefer to

use Nescafe.

4. Kris Aquino loves to travel. She wants a comfortable way during her travel
in many places so she prefer Philippine Airlines in travelling around the
world.

5. Kathryn Bernardo have fair skin, she want to achieve a white complexion so
she uses Olay products to achieve it.
Testimonial
Testimonial: When a famous person or a
celebrity endorses a certain view, they
testify to the idea or the product. This is
an effective propaganda technique that
often works wonders to influence an
audience
Examples:

1. Drew Barrymore promoting a Cover girl makeup.

2. Lebron James is promoting the famous fast food place Mc Donald's!

When his fans see this they want to eat it because their favorite NBA
Basketball palayer eats it.

3. Singer Julianne Haugh promoting Wrigley’s Juicy fruit gum they put
famous respected people to advertise things like this so people will
think if my favorite singer chews this gum then I want this also.

4. Serena Williams promotes Gatorade she wants her fans to buy it.

5. Hayden Panefiere is an actress who is trying to convince people to buy

milk.
Plain Folks
Plain Folks: This technique works in a way to
establish that the speaker is regular and
ordinary and has the same views and opinions
as the people he is appealing to. It creates a
sense of camaraderie between the speaker
and his audience which helps build belief in
the idea.
Examples:

1. The first example is a everyday baby promoting different

foods.

2. The second picture is about SMITHFEILD HAM...It says it is

America's original CONVENIENCE FOOD.

3. TYSON is advertising to end childhood hunger.

4. A litte boy that could be anyone is advertising OREO.

5. SUBWAY has a man promoting them by saying if you eat

SUBWAy you will lose weight.
Card Stacking
Card Stacking: This can also be called Cherry-Picking.
The propagandist uses only those facts and details that
support their argument. The selected reasons are used
to support the conclusion. You will get misled if you do
not notice that important details are missing. The worst
part of card-stacking is that it can be very difficult to
detect if you are not really knowledgeable about the
subject.
Examples:

1. Creamsilk conditioner can give hair a smooth and silky appearance.

2. During election periods political parties will often gag their loose
cannons who might pen their mouths and say the wrong thing.

3. A minister of a new church sects sets up in a poor area, feed people

who will listen tells them of how the poor will be saved and so on.

4. A politician just happened to be in town when a new school is

opening so they just stay in, hi jacking the press for their own
means.

5. A brand of snack food is loaded with sugar then commercial may

boast that product is know in fat which implies that is also low in
calories.
Bandwagon
Bandwagon: Influencing people by telling
then how everyone is using the same
product or is true to the same ideology.
This encourages people to take the same
course of action.
Examples:

1. Pepsi commercial that pushed forth the slogan “ the choice of a new generation.”

2. On the commercial you see that as one person takes out their phone another
person does until everyone in the balcony has a 7 mobile phone out to capture
dancing. This commercial would make viewers think that everyone in the dance is
supporting T-mobile.

3. In the state farm commercial state confusion it shows everyone waling around
with various items, the mans wife calls the insurance company and asks why his
husband has a lot of stuffs and he responds by telling her how she saved money
and that most people who switch to state farm save on average 480 dollars.

4. In a commercial of Proactive skincare it uses assertation “America’s #1 skin care

product” to group proactive with the entire country.

5. An ad of Macs that says “real mean use Macs” this is bandwagon because it is
saying that men should be own Macs or else they wont be “real” men.