Submitted to :

Yashmin Sofat Submitted by :

Gitika Gambhir
7327
M.Com 4th sem
Question : Prepare a good print adv. copy
for newly starting multi-specialized
hospital using state of art technology
starting at cochin mainly for premium
clients ?
 copywriting involves strategically
writing words that promote a person ,
product, business, opinion, or idea,
with the ultimate intention of having
the attention of reader to take some
form of action.
 Copywriting – “THE PROFITABLE
CRAFT OF WRITTEN PERSUASION.”
 HEADLINE : headline are short and often like
slogans, but today there are more extended
statements and displayed boldly .
 There is ABC formula for headline
A - attention
B – benefits
C - creativity
 Direct Headline  How- To Headline
 Indirect Headline  Reason - Why
 The News Headline Headline
 The Guarantee  The Command
Headline Headline
 The Benefit
Headline
 Sometimes important
facts require equal
attention but they can’t
be advertised due to
space problem or for
better looks. So it can be
shown in sub heading.
 It contain details
regarding the
function of
product/service and
its benefits. It may be
short or lengthy
 th
4 element : the price
th
5 element : name of
product
th
6 element : coupon
th
7 element : signature
slogan
cochin
Question : Design an advertising copy
for print media (newspaper)
campaign keeping in mind the
elements of advertising copy:
1) Make in India
2) Swachh Bharat Abhayan
Let us together pledge to make a clean India