Advertising

Direct
AIDA Model
Marketing

PROMOTION
DIRECT MARKETING
 Avoiding intermediaries

 Use various methods to promote their product

• direct mail, telephone, telemarketing, e-marketing

 Conduct various direct marketing campaigns

• online shopping, cable television infomercials
 ADVERTISING
 Cisco’s promotional activities include advertisements on news
websites, business websites and technology websites.

 Cisco promotional activities is done via their website where they

host video instructions by technology experts.

 Highlights product features, their services and price through various

advertising channels as internet, magazines, television and by e-
marketing.
 AIDA MODEL
 AIDA is a model generally adopted by the sellers to stimulate the purchase decision of the
customers.
 Attention - describes the stage where the brand manages to obtain customer attention,
informing the customers about the product.

 Interest - Generates the confidence in the buyers about the products that company plans
to promote.

 Desire - The seller inspires the customer towards the product then relates the products to
their needs.

 Action - deals with persuading the consumer’s to buy the product and explain them the
immediate benefits of the product.