The value of Big Data in Telco can be

captured in 3 sources To be validated during study

Services Value at Stake 1
Reduce churn via
better customer 50% decrease in device
experience churn per

Up-sell and cross-sell 150% increase in cross-

sell & up-sell  Minimal
Within Core mobile services - Upgrading core tools
1 conversion
mobile (e.g., CHAID analysis)
business 4-5% increase in overall
Micro-campaigning revenue through micro-
Value campaigning
from Big
Data
Content and service 10-15% micro-market revenue  Medium to High (short
pricing uplift from more effective term-<1 year)
pricing - Bring together different
databases for holistic view
Cross-sell services 20-50% increase in take-up - Introduce new analytic
2 Beyond
rates across quad-play techniques (e.g., traversal
communication Predict next device analysis)
services

 High (mid/long term – 3-5

Subscription services
years)
External - Bring together external
opportunities ~USD 30-120 M per
3 databases (e.g., credit card)
Insights-as-a-service year - Introduce new skills (e.g.,
consultative selling)
Telco operators and Manufacturers uniquely
.. and hold key data types that will drive this
positioned to capture a $300bn opportunity
• Operators and manufacturers can generate
significant value from big Data businesses
Description Data value ranking

$Bn, 2011 prices “ Know who “ Operators

 Value from improving core (services and device)) business

Financial inst.
Internet players
 Revenue from new businesses ………………………………………………...

Data is more useful if it can be linked to identity, behaviour or

location – Operators have the best link, while manufacturers can
provide pre-defined information
Big data Analytics Opportunity can be
achieved in two waves …. and who
knows what it
might lead to

 Analytics driven culture by skill building, organizational change and data governance
 Scalable big data technology and architecture road map