“Feel the Adventure Thrill”

Ahsan Bashir (1535178)

Ashraf Kasmani (1535233)
Syed Areeb Mahmood (1535202)
Mohammad Talha(1535185)
Dilawar Mughal(1535185)
• USA in 1905 Founder - Claud A. Hatcher
• Cola was named Royal Crown Cola in 1934
• 1954 – First company to sell cola in Aluminum Cans
• 2001 – Royal Crown Cola International is acquired by Cott
Corporation.
• 2005 - Royal Crown Cola Co. commemorated its 100th
Anniversary.
 Internationally Sued
 Competitors
 Minimal advertisement
 Low investment
 Ineffective promotion
 Thin shape of bottle
 RC Cola will be using ‘Adventure/Thrill’ in their positioning statement, BTL
activities and Advertisements.
 The word ‘Adventure’ will be associated with this brand as there is no cola brand in
Pakistan which claim to be adventurous.
 Other brands which shown themselves adventurous are Mountain Dew and Sprite
3G but they are not cola drinks.
 This factor will be the point of differentiation for RC Cola
 STRENGTHS WEAKNESS
 Brand image  Less budget for advertisement
 Unique taste  Less capital
 International Law suits
 Market share

Opportunities Threats

 Expansion in new market  Tax rate increase rapidly

 More festivals  Competitors like Pepsi and Coke
 Build brand equity  New technology
 People changing trends
 Product Promotion
 RC Adventure Cola (regular)  Advertisement
 Diet RC Cola  Sales promotion
 Direct marketing
 Sponsorship

Price
 Price will be less than
competitors.
 Price will be less to acquire
the market share
Place
 We will also use push
strategy for our product by
using various promotional
tactics and through media
 Directly approach retailer
 Allowance will be provided
to distributor