Principles of Ethics

in Business
Ethics of care: an ethic that emphasizes
caring for the concrete well being to
everyone:
 Some Descriptions:
 Claims ethics need to be impartial,
(example: a catastrophe adjuster called in to adjust claims after a wildfire
event. You are investigating a suspicious house fire. During your first meeting with
Mr. and Mrs. Insured, they refuse to provide you with a broad authorization to
obtain information about them.)
 Emphasizes preserving and nurturing concrete valuable relationships( in
business/marketing --establishing the “relationship marketing strategy”
Relationship Marketing
Show care to those dependent to us (company, suppliers, client/customers,
dealers/distributors., etc..)
Customer Relationship Marketing (CRM)
Companies ethics of care, thru:

1. Delivering total satisfaction

2. Quality product/services
3. Fair practices
4. Justice to all
5. Sales at prevailing market price
Delivering total customer satisfaction
Quality Product and Services
Fair Practices
Justice to All
Sales at prevailing market price
The Market

Business
and Ethics
GLOBALIZATION: The process by which the economic and
social systems of nations are connected together so that
goods, services, capital and knowledge move freely
between nations.
 Economic System

ECONOMIC SYSTEM: The system a

society uses to provide the goods and
services it needs to survive and
flourish.
 Free Markets


FREE MARKETS: Markets in

which each individual is able
to voluntarily exchange
goods with others and to
decide what will be done
with what he or she owns
without interference from
government.