THE BAKER’S BAKERY

MISSION STATEMENT
Our mission is to provide best baked food to our customers to satisfy
their taste buds with a pinch of quality and scoop of creativity by a
team of passionate individuals
 VISON STATEMENT
Our vision is to serve the best quality food and gain the customer
loyalty and be there first priority in all their life events.
 PRODUCTS AND SERVICES
• Deals in all forms of baked foods
• BHATTI Oven
• Gluten-free products
• Small packing, lunch box
• Live baking
PRODUCTS AND SERVICES
• Customized cakes on your special events
• Free wifi
• Seating area
• Home delivery services
 TARGET MARKET
• All age groups
• Students and working people
 THE MARKETING MIX- 4PS
PRODUCT: Pizzas Chicken Fajita, Chicken tikka, Chicken masala,
Cheese lovers, Supreme pizza, The Baker’s
special pizza.
Sandwiches Club sandwich, vegetable sandwich, fried
sandwich, chicken sandwich, egg sandwich,
chicken and egg sandwich, mushroom sandwich.

Cakes Pineapple cakes, chocolate cake, molten lava

cake, fresh cream cakes, plain cakes, fruit cakes,
cheese cakes, ice cream cakes, lemon cakes.

Pastries Cream pastry, chocolate pastry, pineapple pastry

Doughnuts Filled doughnuts of all flavors are available

Cookies Chocolate chip, coconut, peanut butter, plain
chocolate, simple cookies, butter cookies.

Salads Russian salad, Tuna Salad, avocado salad, The

Baker’s special salad
Cupcakes All varieties are available
 THE MARKETING MIX- 4PS
PRODUCT
• Gluten-free products:
• Bread, buns, porridge, biscuits and other baked items.
 THE MARKETING MIX- 4PS
PLACE
• Located at THE MALL ROAD, LAHORE.
Item name Type Prices
Pizzas Of all types Small: 100
Medium: 170
Large: 300
Mini: 30.00 Rs.
Sandwiches Of all types Rs. 60.
The Baker’s special: Rs. 90
Cakes Of all types One pound: 400
Two pound: 750

Pastries Of all types Rs. 60 each

Doughnuts Of all types Simple: 50
Filled: 80
Cookies Of all types Mix cookies: 450/kg Rs.
Salads Russian Salad: 80 Rs.
Tuna Salad: 200 Rs.
Avocado Salad: 200 Rs.
The baker’s special salad: 170 Rs.

Cupcakes Of all types Rs. 35

Bread Of all types Small: 40 Rs.
 THE MARKETING MIX- 4PS
PROMOTION
• Social media
• Flyers, coupons
• Reviews and feedback
• brochures, booklets, posters and leaflets
• Fidelity cards
 COMPETITIVE ADVANTAGE
• Lunch box offer
• Focusing on students and working people
• Relatively less price
• Live baking
• Seating area
• Our products are filled with nourishment
• We have got an eat-in café, where clients can decide to have their
baked foods.
 COMPETITIVE ADVANTAGE
• Highly nutritive foods
• All natural ingredients that is mild on the health.
• No harsh chemical added to destroy the body.
• Competitive prices
 SWOT ANALYSIS
STRENGTHS
• Great location
• Gluten-free products at reasonable prices
• Lunch boxes are available
 SWOT ANALYSIS
WEAKNESSES
• Little experience
• Gluten-free products do not remain fresh
• Staff is young and inexperienced
 SWOT ANALYSIS
OPPORTUNITIES
• Location
• None other bakery is providing Bhatti baked products
• Sugar free baked products (test product)
 SWOT ANALYSIS
THREATS
• Competition
• New entrants
CUSTOMER RETENTION
STRATEGIES
• First off, we will make sure that all first timers would be given a
discount
• Supply baked foods to guests that refer other consumers.
• We will host competitions and give gifts.
• We will make special holidays a memorable one too.
• Ensure that we celebrate our clients on their special days.
MARKETING GOALS
• To have our products in every home in Lahore
• To generate a minimum revenue of 60,000 rupees in the first six
months of operations.
• To make sure that all the products in the bakery are produced under
strict clean and hygienic supervision.
• We intend to attract our customers by advertising in such a way that
the customers are forced to visit our bakery.
 QUALITY CONTROL
• Food production follows the written procedures
• Bakers are trained to strictly follow all processes
• All the food items should be produced under the supervision of the
Quality Control Manager
 QUALITY CONTROL
• Food Safety and Hygiene
• Equipment Maintenance
• Employees and Contractors
EMPLOYEES AND CONTRACTORS
• Current business has only five employees (two chefs, one quality
control manager, one guard, one sweeper)
• The partners handle all the business operations including production,
administration, sales and marketing and finance for the first two years
BAKERY LAYOUT
IF YOU CAN DREAM IT,
WE CAN DESIGN AND
BAKE IT .

Come and enjoy the taste!