ENTREPRENEURSHIP

MINDTECHS INSTITUTE OF TECHNOLOGY INC.

SEMINARY DRIVE, MAGUGPO POBLACION, TAGUM CITY
 Entrepreneurs VS. Intrapreneurs
• Entrepreneurs are people that notice
opportunities and take the initiative to
mobilize resources to make new goods and
services.
• Intrapreneurs also notice opportunities and
take initiative to mobilize resources, however
they work in large companies and contribute
to the innovation of the firm.
• Intrapreneurs often become entrepreneurs.
 Attributes of Entrepreneurs
 Innovation – This occurs when
something new is created.
Entrepreneurs take an abstract idea
and make it real.
 Passion – Usually business is not just
about money. Entrepreneurs have a
passion for their ideas.
• Risk-taking – this is the ability to take calculated
risks and to manage those risks.
• Team-building – successful enterprise almost
always requires partners.
• Putting the pieces together – entrepreneurs must
find the resources they need and put those
resources together.
 Who are entrepreneurs?
• Original thinkers
• Risk takers
• Take responsibility for own actions
• Feel competent and capable
• Set high goals and enjoy working
toward them
• Self Employed
 The Market
• Planning & Research essential
• Extensive market surveys
• Family
• Friends
• Neighbors
• Etc.
 What about the cost?
• Plan realistically, not optimistically
• Don’t overestimate your profits
• Don’t underestimate your costs
• Sources of Funds
• Banks
• Venture Capitalists – filthy rich, high risk
investors looking for a many-times-over yield
 Advantages of a Small Business
• Greater Opportunity to get rich
through stock options
• Feel more important
• Feel more secure
• Comfort Level
 Disadvantages of a Small Business
• Lower guaranteed pay
• Fewer benefits
• Expected to have many skills
• Too much structure
• Hard to move to a big company
HOW COULD I
MARKET MY
PRODUCTS?
 DIGITAL MARKETING
• Digital marketing is
the marketing of products or services
using digital technologies, mainly on
the internet, but also including mobile
phones, display advertising, and any
other digital medium.
 7 TYPES OF DIGITAL MARKETING
• Social media marketing
• Content marketing
• Email marketing
• Online advertising
• Landing page marketing
• Affiliate marketing
• Viral marketing
THANK YOU AND GOD BLESS !