By Arturo Campos

Daniel Sanchez
James Potter

EMPOWERING THE
NEXT GENERATION
 Contents

Who is CISCO

Founders

Four Frame Analysis

External Factors

Recommendations
 Who is CISCO

Cisco is one of the largest networking

companies in the world, the biggest maker
of equipment that forms the backbone of
the internet.

Security Networking
Wireless Devices Software Collaboration
hardware Access points data and security

The Internet Data Center

of Things Video Analytics Server and storage
 Founders

Cisco Founded
1984

Founder Founder

Sandy Lerner Len Bosack

Bachelor in Political Computer Science
sciences and Engineer
philanthropist

Bosack and Lerner walked away from Cisco with $170 million in 1990.
 Overview

 Founded in 1984
 Incorporated 12/ 1984
 Cisco went public 1990
 Sandy and Len got divorced,1990
 -1993 Bought Crescendo (Switches)
 Have 73,711employees
 Surpassed 12.6 billion Revenue in 2016
 Spends nearly $5.3 billion a year in R&D
(Research and Development
 Cisco history video (3 minutes)
 Four Frame Analysis

CISCO
 Structural Frame

Economic growth without limits

(increase net profits) Goals

Responsibilities, policies and

procedures Rules

Definition of roles and relationship

between the different
command positions
Roles

Must fit organizations, the

environment and
Structure
technology

Origin
Sociology and Management Science
 Structure Frame
Cisco Lifecycle
Organizational Structure
Roles
Prepare: technologies required due to business
needs, financial resources and expansion plans,
improve competitive advantage.
Plan:. Test current network, security status and
disposition to support new solution. Determines if will
manage the new technology until its completion.
Reduce downtime while transition.
Design: Topological and technological design. It
implements a plan to organize, configure router,
switches and all nodes connected to the network. The
network is tested and evaluated to verify that it works
as expected.
Implement: Installation of devices and new
capabilities according to the design, configuration,
integration, testing and commissioning of all systems.
The operation of the network is validated.
Operate: This Department proactively monitors the
health and vital signs of the network to improve
service, not interruptions and high availability, reliability
and security.
Optimize: It is the continuous process of planning,
designing and implementing incremental
improvements to existing processes.
 Adquisitions

The acquisition strategy brings new technologies

and business models to Cisco.
Cisco's growth strategy is based on identifying and driving
market transitions.
It has 148 acquired subsidiaries.
It has 300 locations in 90 countries, 46 data centers
and server rooms,32 factories worldwide.
October 23, 2017 they bought Broadsoft (Leader in cloud
calling and contact center solutions )

List of acquisitions
 Human Resources Frame

A
Organizations as extended family

Individuals with need, feelings, B

prejudices, skills and limits

C
Capacity to learn and defend old
attitudes and beliefs

D
Origin in Psychological Sciences
 Human Resources Frame

Office design improved

employee satisfaction and reduce costs
open, semi-open and closed
Health and
Wellness Professional Development and
• Highly Connected Workplace Rewards
collaboration and heighten productivity. •200 courses:
• Cisco WebEx • core competencies and build leadership
• 100 Best Companies to Work For,
•connecting people where they live Organization as family
Fortune Magazine
• Cisco Life Connections
help employees maintain health
•
Employee satisfaction Workforce Inclusion and
and wellness.
Diversity
• Childcare Centers •Employee resource Organization:
•support working parents Enhanced collaboration •thriving Inclusion and Collaboration in the

World's Most Admired

• communities
Companies •Cisco Accessibility Policy
•Fortune Magazine products, services, websites, and
Top 50 Companies for
• documentation accessible and usable by

Executive Women people with disabilities

Working Mother 100 Best
•
Companies Connected Workplace”, employees
choose where to work throughout
the day, enabled by mobility and
IP Communications solutions
 Political Frame

Organizational
field” in which
ecosystems
Lobbied for
competitors and Political issue is how
Power years for a
allies co-evolve competing groups Lobbies
"repatriation
communicate
what party": and
Organizations they need and for
needs use
power to get Visas H1-
the skills of
a what they want . B, the
politician: ability to
develop Cisco's growth
strategy
recover
agenda, map
environment, is based on cash stored
manage acquisition abroad
relationships of new for a low
with allies technologies
because it has tax rate.
and
competitors, the economic They expect
negotiate power to Trump
buy and the ability
to bargain them.
to approve a
CISCO
PARTNER
tax reform and
ECOSYSTEM more visas.
 Political Frame
Organizations exist in ecosystems

Cisco do Alliances and networks

Encompassing resellers,
integrators, consultants, and
many more from around the globe.
 Symbolic Frame

ITSMA Diamond Award for

Rituals and Marketing Excellence
ceremonies
celebrate success Cisco Thought Leadership Team

Shape the future of the Internet by

Create Heroes creating unprecedented value and opportunity
for our customers, employees, investors,
and ecosystem partners.

Changing the Way We Work,

Live, Play, and Learn.
Living logos; stories keep them alive.

Create
Symbols
for hope, faith, and celebrate success
 Symbolic Frame

Mission Vision

Changing the Two tower of

Shape the future of
Way We Work, the Golden Bridge
the Internet by
creating Live, Play, and
unprecedented value Learn. The name derived
and opportunity for
our customers, from the city name
employees, investors, San Fran cisco
and ecosystem
partners
External Factor of Cisco Ecosystem

U.S. Research & Development 2016

 Recommendations

Structural Frame
1.Artificial Intelligence

2.Robotic/automation

3.Software Simulation and Cyber security

3.PLCs

4.Smart IP Mobil Phones

Thank you Professor for guiding us during this first stage of
learning and exchange.

Thank you all for allowing me to share this experience.

I wish you success and may God bless you all!