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  • Creating Long Term Loyalty Relationship Analyzing Consumer Market

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    Ari Setiadi
    13 views9 pages
    This document presents a strategy for creating long-term customer loyalty and analyzing consumer markets. It discusses using branding and creating an ecosystem to keep customers loyal to a company like Apple. It also examines analyzing potential customers by looking at cultural factors like subcultures and social classes, as well as social factors like reference groups and personal factors like age, occupation and lifestyle. The presentation was given by several people and provides an overview of maintaining customer relationships and understanding customer markets.

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    Creating Long Term Loyalty Relationship "Apple"

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    This document presents a strategy for creating long-term customer loyalty and analyzing consumer markets. It discusses using branding and creating an ecosystem to keep customers loyal to a company like Apple. It also examines analyzing potential customers by looking at cultural factors like subcultures and social classes, as well as social factors like reference groups and personal factors like age, occupation and lifestyle. The presentation was given by several people and provides an overview of maintaining customer relationships and understanding customer markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views9 pages

    Creating Long Term Loyalty Relationship Analyzing Consumer Market

    Uploaded by

    Ari Setiadi
    This document presents a strategy for creating long-term customer loyalty and analyzing consumer markets. It discusses using branding and creating an ecosystem to keep customers loyal to a company like Apple. It also examines analyzing potential customers by looking at cultural factors like subcultures and social classes, as well as social factors like reference groups and personal factors like age, occupation and lifestyle. The presentation was given by several people and provides an overview of maintaining customer relationships and understanding customer markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Creating Long-Term

    Loyalty Relationship
    And
    Analyzing Consumer Market

    Presented by:
    • Ari Setiadi • Sarsa Meta
    • M. Imron • Gumilang W.
    • M.Azmi • Anjar Prasetya
    Jauhar
    How Apple can keep its customers loyal?
    “Branding”

    The “Ecosystem”
    “Potential Customers”

    =
    Analyzing
    Consumer Market
    Faktor Budaya
    (Culture, Sub Culture, Kelas Sosial)
    Subculture
    Culture

    Kelas Sosial
    Social Factor
    (Reference group, Family, Social roles and Statuses)
    Personal Factor ( Age, Occupation, lifestyle, etc)
    Thank You

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