DIRECT MARKETING

( E-MAIL
, COOKIES , VIRAL MARKETING ,
LOCATION BASED MARKETING )
 GROUP PRESENTATION 7

GROUP MEMBERS
➢ZIA ULLAH
➢MUkARRAM KHAN
➢ASIF SAHIL
 PRESENTATION BY;
RAHMAN ULLAH

topic

direct marketing AND COOKIES

 DIRECT MARKETING
What is direct marketing ?

• Direct marketing is a promotional method

that involves presenting information about
your company, product, or service to your
target customer without the use of an
advertising middleman.
OR
• The business of selling products or services
directly to the public, e.g. by mail order or
telephone selling, rather than through
retailers
 DIRECT MARKETING
• Businesses and organizations directly communicate to
its targeted customers by using media like E-mail ,
SMS, website, newspaper, magazine advertisement
etc.

• Direct marketing does not involve advertisement

placed on the TV, or over the radio.
 DIRECT MARKETING

• Direct marketing is EFFECTIVE for promoting

company’s products or services by eliminating
retailers which saves cost as well as time.
 each COOKIES
• A cookie is a message given to a web browser by
a web server. The browser stores the message in
a text file. The message is then sent back to the
server time the browser requests a page from the
server.

• Cookies may also be called a web cookie, Internet

cookie, browser cookie or HTTP cookie.
 COOKIES
• Typically, a cookie records your preferences when
using a particular site and track website activity.

There are two types of cookies

 Session cookies
 Persistent cookies
 COOKIES
Session cookies
• Session cookies are created temporarily in your
browser's subfolder while you are visiting a website.
Once you leave the site, the session cookie is deleted.

Persistent cookies
• Persistent cookie files remain in your browser's
subfolder and are activated again once you visit the
website that created that particular cookie.
PRESENTATION BY;
Abdul muhsin

topic

e-mail
 e-mail
• Electronic mail, or email, is a method of exchanging
digital messages between people using digital devices
such as computers, mobile phones and other
electronics by using internet.

• E-mail messages are usually encoded in ASCII text.

However, you can also send non-text files, such as
graphic images and sound files, as attachments.
 E-MAIL
• Emails are transmitted between two dedicated server
folders: sender and recipient. A sender saves, sends
or forwards email messages, whereas a recipient
reads or downloads emails by accessing an email
server.

• You can also send the same message to several

users at once. This is called broadcasting.
 E-MAIL
Key benefits of using email

 Its quick
 Its secure
 Its low cost
 Photos, documents and other files can be attached to
an email, so that more information can be shared.
 One email can be sent to more than one recipient at a
time.
 PRESENATION BY ;
MukaRram khan

TOPIC

LOCATION BASED MARKETING

 LOCATION BASED MARKETING
• Location-based advertising (LBA) is a new form of
advertising that integrates mobile
advertising with location-based services.

• The technology is used to pinpoint consumers location

and provide location-specific advertisements on
their mobile devices.
 LOCATION BASED MARKETING
• Typically, location-based alerts are delivered to
smartphones through SMS text messages.

Internet users
• Marketers who advertise on websites or who use
search engines to find clients can determine where
Internet users are located by the computers' unique
Internet protocol, or IP, address.
 PRESENTATION BY ;

ASif khan

TOPIC

VIRAL MARKETING
 VIRAL MARKETING
• Viral marketing is a business strategy that uses
existing social networks and other technologies to
promote a product.

• Its name refers to how consumers spread information

about a product with other people in their social
networks, much in the same way that a virus spreads
from one person to another.
 VIRAL MARKETING
• Viral marketing may take the form of video clips,
interactive Flash games, brand able
software, images, text messages, email messages,
or web pages.

• For example, One of the famous example of Viral

marketing is Ice Bucket Challenge introduced in social
network sites.
 Any
question?