Business Letter

 At the end of this section you will be able

to:
 State the main details found on letterheaded
paper
 Design letterheaded paper
 Discuss the basic presentation requirements in
fully blocked layout with open punctuation
 Understand the importance of consistent
presentation
 Explain how business documents should be
structured
 Describe the four-point plan for structuring
business communications
 Compose a variety of simple business letters
Business letters convey an impression
of the company in many different ways:

 Stationery and printing

 Presentation

 Language and tone

used
 Structure of the letter
First impressions!

 Business letters are an

ambassador for your company,
so a good first impression is
essential
 A well-presented business letter
may lead to an important
contact (thinking on the lines of
applying for jobs/work
experience)
Company logos

Refer to page 53
Other parts of a business
letter
 Confidential/airmail/urgent
Shown on a letter between the
date and the address ie:

CONFIDENTIAL
Mr Martin Johnson
Managing Director
Carona |Press plc
56 Walker Avenue
Leeds
LS3 5GJ
Open punctuation

 Open punctuation is used with the

fully-blocked layout of a letter.
Within the letter you are to only use
punctuation marks within the body of
the letter.
 You must be consistent ie:
 12 July 1999 (no st, th or rd no
comma)
 Mr & Richard Reeves (no full stops)
 Dear Mr Leighton (no commas)
Yours sincerely (no commas)
Categories of business letter

 Confirmation
 Acknowledgement
 Enquiry
 Reply
 Complaint
Parts of a letter

1. Why are you writing?

Refer to a previous letter,
contract or document.

2. Give instructions. Ask

for information. Provide all
relevant details. Separate
into paragraphs for separate
themes. Make sure the
paragraphs flow logically.

3. Action for recipient to

take. Action you will
take. A conclusion.

4. A simple, relevant
closing sentence.