Individual Case Analysis

Thank God It’s Natural - TGIN

By: Suryansh Nevatia

 TGIN

● Natural hair and personal care products

● Differentiate itself and continue to grow market share

● Strategic Differentiation Plan

 Product Range

● Hair Color Market: 12.34% ($1.71bn) by 2023

● Health and Fitness Clubs: 23.8% from 2011-2016 and 12.8% by 2021

● Baby and Shaving Products

 Marketing Strategy

● Macy’s Thanksgiving Parade: 50 million viewers and $30.1m in ad revenue

● AR/VR Market: $117.4bn by 2020

● Snapchat filter
 Target Demographics

Women Ages % of Women that

believe in Natural
Products
Men Ages % of Men that
13-17 38% believe in Natural
Products
18-24 39%
13-17 20%
25-34 43%
18-24 33%
35-49 40%
25-34 33%
50-64 37%

65+ 32%
 Technology

● Bacteria such as lactobacillus and bifidobacterium are beneficial for skin

● Higher quality products and decreased costs

● Marketing through AR/VR

 Expansion

● High Demand: Japan, France, China and Germany

● Population: Africa

● Big Retail Stores: Amazon, Walmart and Alibaba