Business

Plan
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 Presented To: Prof. Jam Javed Iqbal

Group Members:
• Muhammad Shabbir Ali (Roll No. 17)
• Shahryar Abbasi (Roll No. 13)
• Muhammad Shahzad (Roll No. 57)

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Desert Banquet
Hall
OUR BIG IDEA
Desert Banquet Hall’s vision is to
become the recognized leader in its target
market for providing an outstanding
Event Management.
 MISSION

To launch our Services in Major cities of Country.

Deliver outstanding service by treating each

individual as we ourselves would like to be
treated.

Build partnership with our suppliers, retailers

and colleagues based on fairness and trust.

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 QUALITY OF PRODUCT

Tasteful and Healthy food Cooked by the Best Chefs

of the Country.

High quality and health assuring Food.

Quality standard products.

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 MANAGEMENT TEAM

Designation Name
CEO Muhammad Shabbir Ali
Director Finance Shahryar Abbasi
Director Marketing Muhammad Shahzad
Director HR Rao Umer
CRO Naveed Ali Arshad

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 PERSONAL INFORMATION

Positions Strength Qualification Experience

CEO 1 Masters 10 years
BOD 4 Masters 8 Years
Regional Head 5 Masters 5 Years
Dept. Head 10 Masters 5 Years
First Line Managers 20 Bachelors 2 Years
Workers 200 Intermediate 3 Years (Min)
Total Work Force 240

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 EVENTS

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 ENGAGEMENT

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 MEHNDI FUNCTIONS

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 NIKKAH OR BARAAT

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 WALIMAH FUNCTIONS

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 GET TOGETHER

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 FAREWELL PARTIES

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 BIRTHDAY CELEBRATIONS

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 MARKET
SEGMENTATION
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 MARKET ANALYSIS

We have analyzed through our survey

that most of the people want to have a
comfortable prices so they can afford
Marriages and other Events in Desert
Banquet Hall.

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 TARGET MARKET

Initially our target market is urban area

of the country. Then we will go on the
larger scale at country base, and final
destination for us to make worth in the
international market, which includes
regions like Gulf, USA and Europe.

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 MAJOR COMPETITORS

Our major competitors in

the market are:

 Lataska Marriage Hall

 4 Seasons

 Vasaib Marriage Hall

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 MARKET TREND

As there is a large number of customers who

want to have a range of taste and variety in their
Events, that’s why there is much potential in the
Banquet Hall to grow. So Desert Banquet Hall is
on the move to explore this market and
opportunity.

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 MARKETING STRATEGY

Method of Sale and Distribution:

 Electronic Media

 Print Media

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 PRICING

First we will use Market

Skimming Strategy with quality
to attract the customers.

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 SLOGAN

The perfect solution

for any occasion

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 SWOT ANALYSIS

 Strengths

 Weakness

 Opportunities

 Threats

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 STRENGTHS

 First Mover

 Quality Product

 Highly Skilled Management

 Good Environment

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 WEAKNESS

 Many Competitors

 Weak Distribution Channel

 Finance Problem

 High Cost of Production

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 OPPORTUNITIES

 Efficient Services

 Affordable Prices

 E-Commerce Technology Innovations

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 THREATS

 New Entrants

 Political Instability

 Price wars with our Competitors

 No Market Share

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 Sales
&
Promotion
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 SALES STRATEGY

Direct sales & Buzz Marketing

At first Desert Banquet Hall is going to use the

Buzz Marketing strategy to create its unique
position in the customer’s mind, after this we will
apply direct sales.

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 PROMOTIONS

Discounts Events
We will give 25% Discount We will sponsor
to our first 100 Customers to different Events in Parks
take their feedback and if and in Community Centers
there is any Variation so we at City Levels.
can make it perfect.
Exhibitions Cooking Shows
We will do different Sponsoring different shows
Exhibitions in Desert Banquet on cooking TV Channels like
Hall so people come there and Masala TV, ARY Zauq TV and
experience our management Zaiqa TV.
and our healthy food.
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 CUSTOMER SERVICES

We are providing services to the

customers to achieve the excellence.

 Tasteful and Health assuring food.

 Wide variety of food (Menu).

 Membership cards for the customers.

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 FINANCIAL
SEGMENT
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 COST OF PROJECT

Project Cost
Land and Building 35,000,000

Furniture and Utensils 25,000,000

Head office Cost 15,000,000

Inventory Cost 10,000,000

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 BALANCE SHEET

Projection of Balance Sheet (2018)

Assets Liabilities Net worth of the Company

55,000,000 20,000,000 60,000,000

Projection of Balance Sheet (2019)

Assets Liabilities Net worth of the Company
65,000,000 17,500,000 67,500,000

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 ACCOUNTING TRANSACTIONS

Accounting & Legal

We will use the combination of GAAP

and IAS for recording and maintaining
our accounting records.

Audit of Accounts
Iqbal Haider Chartered Accountants &
Co. will be the auditors of our company.

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 INSURANCE

We have contract with “Eastern

Federal Union Insurance Company
Limited” (efu) for all insurance
needs and requirements.

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 SECURITY

We have contract with SOS Pakistan Pvt.

Ltd (Security Organization System Pakistan)
for the security of our customers.

We also have security cameras in the

hall for our customer’s security.

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 OUR VISITING CARD

Desert
Banquet Hall
dbh334@gmail.com

062-2284844

Circular Road, Bahawalpur

www.desertbanquethall.com

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 OUR MEMBERSHIP CARD

Desert
Banquet Hall
Apply Terms & Conditions
1. Present this Membership Card at time of Member ID
booking.
2. Prices may change without any prior ID-16061
Notice.
3. Card is used according to Desert Banquet
Hall Customer Policy. Issuing Authority
4. This Card is not refundable.
5. This card will expire after 1 year of issuing.

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