 The learner  The learner

demonstrates independently
understanding of the generates a business
concepts of idea based on the
environment and analysis of
market that relate with environment and
a career choice in market in computer
computer hardware hardware servicing.
servicing.
 1. Conduct SWOT Analysis
 Identify the different products and services available in the
market.
 Compare different products and services in CHS business
 Determine the profile potential customers
 Determine the competitors
 Generate potential business idea based on the SWOT
Analysis
Location of the business
Community
 Physical
Examples: Sari-Sari stores, department stores

 Virtual
Example: Online Stores
Also called as “consumers”
GROUPINGS
Basic Needs are essential to every
individual so he/she may be able
to live with dignity and pride in
the community of people
Desires
Luxury
Extravagance
Considered above all the basic
necessities of life.